Jonathan Srour didn’t want a enterprise diploma to make hummus historical past—simply his Lebanese grandma’s recipe, a modified peanut butter mill, and an unshakeable perception that America deserved higher chickpeas. A university dropout, Srour began mixing small batches in his storage, and now his model, Habiza, boldly touting itself as “the world’s creamiest hummus,” is hitting Target cabinets throughout the West Coast after dominating Erewhon, the place it turned the shop’s top-selling hummus.

At simply 22, Srour represents a brand new technology of meals entrepreneurship: zero culinary faculty, 100% vibes. “Most of our team is Gen Z,” he says. “As a brand bringing Gen Z into Target, we’re among the first. There’s a new day for consumer products, and Gen Z is leading the way.” That power is mirrored in Habiza’s daring color-block branding and Gen Z-level transparency—Seed Oil Free Certified, glyphosate-free chickpeas, and all.The secret, although, is within the approach. “We want it really creamy, like it’s homemade,” Srour says. “Most hummus companies don’t soak their beans. Our chickpeas soak overnight, then we rinse them. That’s how you get the creaminess.” Combine that with top-tier tahini and a cold-blend technique impressed by his grandmothers, and you’ve got a hummus that eats like a meal and spreads like a dream.

Flavors embody Original, Garlic Green Onion, Jalapeno Serrano, Dark Chili Bell Pepper, and Spiced Lemon—each dangerously simple to complete straight from the bathtub. Forget the watery stuff you’ve been settling for—Habiza is a generational takeover in a hummus type.



Source hyperlink

Categories Food Life

Tags 22yearold Erewhon Foodbeast Grandmas hit Hummus target Turned