“Literally everyone I know is in shock.”

Cracker Barrel has unveiled its first main rebrand in practically 50 years, swapping out its old style brand and rustic interiors for a sleeker, extra fashionable look. The firm says the redesign honors its historical past whereas refreshing the model for the longer term. But on-line, MAGA supporters are in full meltdown mode, accusing the chain of “going woke” and blaming its CEO for betraying the model’s values

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The firm stated in a press launch that the brand new brand is “now rooted even more closely to the iconic barrel shape and word mark that started it all.”

For the primary time in practically 5 a long time, the restaurant’s brand not options the enduring man leaning towards a barrel. Instead, the brand new design is text-only, with a rounded typeface meant to evoke the corporate’s earliest branding.

Cracker Barrel’s rebrand is in full swing

The adjustments landed below a broader advertising effort known as “All the More,” which aimed to place the model for the longer term. In a current press launch, Chief Marketing Officer Sarah Moore insisted that the corporate’s values had not shifted. She stated, “Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.”

The makeover, which has taken place during the last 12 months, prolonged past the brand. Many eating places had already changed their rustic interiors with brighter “modern farmhouse” décor, a transfer that drew months of criticism on-line. Fans accustomed to darkish wooden and crackling fireplaces stated the brand new areas felt sterile quite than comforting.

MAGA supporters say Cracker Barrel went “woke”

Despite the celebratory rollout from the corporate, reactions on-line from right-wing supporters appear to contemplate the rebrand as a private assault. They declare that the comparatively new CEO, Julie Felss Masino, is guilty for these supposed “woke” adjustments, some going as far as to derogatorily name her a DEI rent.

“This Cracker Barrel remodel/rebrand is one of the most upsetting things I’ve seen in a long time,” wrote @YIMBYLAND on X.com. “Literally everyone I know is in shock.”

They additionally attacked Masino for her politics, as Cracker Barrel supported an LGBTQ+ initiative and the DEI practices of the corporate.

Donald Trump Jr. commented on the rebrand, tweeting, “WTF is wrong with @CrackerBarrel??!”

@RonFilipkowski, in the meantime, shared the youthful Trump’s tweet with amusement, saying, “They are melting the f*ck down over the new Cracker Barrel logo and I’m here for it!”

Rather oddly, the MAGA people upset on the brand rebrand have taken to replying to a nine-year-old customer support tweet from the @CrackerBarrel account to vent their frustration.

Other people on X have taken discover and began sharing what they suppose are the funniest crash-outs.

@EricMTerrill1 tweeted, “People are crashing out about the cracker barrel redesign so badly that they’re replying to a cracker barrel customer service tweet from nine years ago.” They shared a screenshot of a tweet that claims the restaurant ruined their brand and “ambulance” (desirous to kind “ambience”), one thing commenters latched onto.

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