Patrón’s Bottle Gets Its First Redesign In 35 Years – Foodbeast
Photo: Patrón
Patrón’s signature bottle is getting a brand new look. The tequila model just lately introduced the brand new visible id for its bottle and packaging, marking the primary design evolution because it was launched in 1989.
On cabinets stateside now and extra globally this fall, the brand new design will likely be mirrored throughout Patrón’s core portfolio: Silver, Reposado, Añejo, and Extra Añejo. The enhanced jewel-like bottle design honors agave–the center of tequila.
According to the model, references to the agave piña replicate craftsmanship, and a heightened deal with the Patrón bee (that includes a gold end) matches the spirit behind its mix of all-natural substances, custom and an artisanal strategy to tequila making. The new design can also be decreasing the typical weight of bottles throughout all codecs by 8%, contributing to an total discount in carbon footprint.
In an ode to the model’s dedication to conserving components out of Patrón Tequila, the facet of the bottle now shows Master Distiller David Rodriguez’s signature alongside the assertion, “Handcrafted with Agave, Water and Time.”
“For the first time in over three decades, we have engaged in a visual re-imagining of our iconic bottle and packaging that honors our icon while elevating it to represent the brand today and for the future,” mentioned Samantha Newby, Global VP Patrón, Innovation & Sustainability. “Every aspect of this bold design evolution is an homage to our handcrafted Mexican heritage and the details that go into making our exceptional artisanal tequila, from the new bottle shape inspired by the agave piña to the visual motifs that tie back to our Hacienda distillery in Jalisco, Mexico. Our bottle silhouette is instantly recognizable, and we’re excited to bring new life to it.”
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