YouTube shorts are reworking the platform.

MrBeast’s YouTube Shorts have now racked up extra views than the long-form movies that made him well-known. It marks a turning level not only for him, however for the best way individuals watch content material on YouTube.

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Since launching in 2021, Shorts have been billed as YouTube’s reply to TikTok and Instagram Reels.

The format wasn’t universally cherished—some viewers didn’t like seeing fast clips combined into the app’s foremost feed—however their progress has been not possible to disregard.

Shorts move a significant milestone

According to knowledge from MrBeast Statistics, Shorts on Jimmy Donaldson’s channel have crossed 47.3 billion views as of August 22. That places them forward of his long-form uploads, which sit at 46.6 billion.

It additionally implies that greater than half of his complete watch rely now comes from vertical clips that final lower than a minute.

This shift is big for the platform’s hottest creator. MrBeast constructed his empire on big-budget challenges, giveaways, and high-stakes stunts. But the numbers present that quick-hit content material is what’s driving a lot of the visitors at present.

Which Shorts are breaking data?

Some of his clips are pulling numbers that long-form movies can’t match. Four separate Shorts have cleared the billion-view mark.

His all-time most-watched video—a 2021 recreation of Squid Game—sits at 871 million. That’s a viral juggernaut by any normal, however nonetheless under the top-performing Shorts.

Then there’s the 1 Subscriber = 1 Penny Donated Short, which pulled in additional than 68 million views in simply in the future. Data from MrBeast Insights says it’s one of many fastest-growing movies YouTube has ever seen.

Why it issues for creators

MrBeast isn’t the one one capitalizing on the format. Smaller creators are additionally leaning into Shorts, with some claiming they earn 1000’s every month from AI-generated clips that take only some hours to make.

For those that can’t produce huge, big-budget stunts, Shorts provide a extra accessible technique to rack up views and advert income.

For MrBeast, the takeaway is obvious. Shorts are not a aspect experiment on his channel—they’re the primary driver of progress. And for YouTube, it’s proof that the way forward for the platform is simply as a lot about fast swipes as it’s about lengthy sit-down movies.

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