Photo: (Post) PEBBLES

Fruity Pebbles has introduced a nationwide tour that may give followers an opportunity to get their palms on a free field of cereal. The “Pebbles Pay Tour” will make stops at 4 Walmart areas in several cities. However, there’s a catch. Fruity Pebbles is asking followers to depart their wallets, bank cards, and money at house, and as a substitute, to carry precise pebbles. 

That’s proper, a handful of pebbles, rocks, or stones would be the solely forex accepted at The Pebbles Pay Tour if you need a free field of Fruity PEBBLES or Cocoa PEBBLES. The advertising tactic is a intelligent play on the model, which is impressed by essentially the most well-known Stone Age household, The Flintstones. To add to the joy, three of the cities that the tour will cease in have the phrase “rock” of their identify. Here’s the total lineup:

The activations will happen in Walmart parking heaps close to the entrances. Along with cereal giveaways, followers can count on colourful signage, photograph ops, and extra. Each occasion will solely final sooner or later, beginning at 11 a.m. and ending at 4 p.m. Fans ought to carry small pebbles, rocks and stones that may match into your hand, not massive ones—though, we wouldn’t be stunned if individuals present up with massive boulders, just like the enjoyable of us who introduced outrageous popcorn buckets for Cinemark’s “Bring Your Own Popcorn Bucket” day.

Rocks collected in the course of the tour will probably be donated to native parks and recreation departments. Fans can obtain one free field of cereal per individual whereas provides final, and have to be 18 or older to say it.

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