“Craziest editor’s note ever?”

Jezebel’s newest viral story took a satirical have a look at on-line witchcraft and conservative media. The article explored the concept of buying magical spells from Etsy, then directed that premise towards far-right commentator Charlie Kirk.

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Charlie Kirk was greatest referred to as the founding father of Turning Point USA, a conservative pupil group. He additionally hosted a well-liked podcast the place he continuously criticized progressive politics. Kirk, a detailed ally of President Donald Trump, was giving a chat at Utah Valley University on Sept 10, 2025. He was in the course of answering questions on gun security when he was shot within the neck and was later pronounced lifeless. 

Although the Jezebel piece had been printed two days earlier than his demise, readers discovered it once more shortly afterward.

Jezebel employed witches to curse Kirk

The piece highlighted Etsy’s area of interest market for spells and curses. Jezebel’s author joked that “I can now buy a curse as easily as I can buy a phone charger.” The writer described charms for every little thing from stopping rain at a marriage to punishing a dishonest associate with “an incurable rash” or “premature balding.”

Then, the article shifted focus to Kirk. “Maybe it’s his obsession with telling women what to do or his aggressively large head, but the far-right podcaster’s presence is more irritating than most,” the author famous. From there, the satirical premise was clear: why not see if Etsy witches may redirect their vitality towards him?

The piece framed the curses as annoyances moderately than actual hurt. “I just want him to wake up every morning with an inexplicable zit,” the writer wrote. They additionally imagined his microphone breaking mid-recording, blazers shrinking, socks slipping, and even his thumb rising “too big to tweet.” The article acknowledged the ethical grey space of hexing a stranger however emphasised inconvenience over violence.

After publication, Jezebel tweeted a hyperlink to the article. That publish quickly gained traction, amassing over 79.7 million views and climbing each hour. The outlet ultimately restricted who may reply, although quote tweets and screenshots continued circulating broadly.

Readers break up sharply of their reactions. Some applauded the humor and identified the lengthy custom of witches concentrating on political figures.

@girlcloudnine tweeted, “Jezebel killed Charlie Kirk, feminism is back baby.”

Supporters liked the satire of hiring Etsy witches, whereas the author clearly averted wishing him bodily hurt.

@rebmasel

Etsy witch…….whoever you might be…..lady…… (Edit: Yes, he d!ed. He was the worst. What would you want me to say? “He wasn’t the worst”? Best I can do is he deserved to be forgotten. Now, what? We refuse to bolster g*n rules after ~Another Incident of G*n V!0lence Happens In America~ in favor of…blaming “the intolerant left” and “mental illness” whereas refusing to fund psychological well being ANYTHING and ignoring that each different industrialized nation on the planet has folks w psychological sickness however nearly no g*n v!0l3nce as a result of they restricted the g*ns and it labored? Heavy sigh.)

♬ authentic sound – reb for the rebrand

“The Etsy Witches uniting forces to curse Charlie Kirk,” @mymehlodi wrote, including a video of animated Bratz dolls becoming a member of fingers to forged a spell.

Jezebel added an replace following Kirk’s taking pictures. “Editor’s Note: This story was published on September 8. Jezebel condemns the shooting of Charlie Kirk in the strongest possible terms. We do not endorse, encourage, or excuse political violence of any kind.”

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