“My favorite trend.”

The “not Mr. Darcy but” pattern has TikTok customers romanticizing moments from every day life.

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The pattern’s movies embody recordings of considerably mundane scenes depicting life’s strange pleasures, together with a caption that begins with the phrase, “not Mr. Darcy but,” and goes on to explain the clip. Observations of family members, pets, and located magnificence are heightened by romantic background music that usually references film variations of Jane Austen’s “Pride and Prejudice.”

When did the pattern start?

The pattern first began in June 2025 and have become in style on TikTok all through July and August 2025. “Not Mr. Darcy” refers to Mr. Darcy, the character who’s the protagonist Elizabeth Bennett’s iconic love curiosity in Pride and Prejudice. Mr. Darcy, an aloof wealthy man from the nineteenth century, recognized for his preliminary smoldering disinterest in romance, reveals himself to be type, beneficiant, and honorable as he finally falls for Bennett. 

As a meme, Mr. Darcy represents a romantic hero. TikTok consumer @maile_moe12 referenced Darcy on June 25, 2025, when sharing a clip of their canine having fun with raspberries from a bush within the backyard. They wrote, “It’s not Mr. Darcy walking through a field but my dog eating raspberries,” in onscreen textual content. The video seems to be the origin of the “Not Mr. Darcy but” pattern. 

@maile_moe12 We develop the raspberries only for him 😆 #corgi #summer time #corgisoftiktok ♬ unique sound – Author Naomi Rawlings – Timeless Love Stories

TikTok creators have expanded on the pattern to incorporate idyllic or humorous home and quotidian moments that present gratitude for companions, family members, and easy pleasures, utilizing hashtags #prideandprejudice and #mrdarcy. Romance lovers are captivated by the pattern.

@maile_moe12’s video of their corgi consuming raspberries has racked up over 13 thousand views. The publish’s caption reads, “We grow the raspberries just for him 😆.”

Commenters gushed over the “romantique” clip and declared the pup cuter than Mr. Darcy. “Preferable. It’s the short legs for me,” stated @tiffany_booktok.

“So much better! Darcy was always gonna have issues,” stated @debsmahoney.

It’s Mr. Darcy strolling by a Costco

A video of @char.takes.pictures’ husband bringing her a sizzling canine at Costco below the textual content, “Not Mr. Darcy but,” accrued 720 thousand views because it was shared on August 11, 2025. The clip reveals her husband weaving by a crowded Costco eating space, sizzling canine in hand, together with the caption, “Not Mr. Darcy, but my husband walking through Costco to bring me my $1.50 hot dog.”

@char.takes.pictures Fitzwilliam can maintain his £10,000 a yr 😍 #costco #mrdarcy #husbandandwife @Costco Wholesale ♬ unique sound – Author Naomi Rawlings – Timeless Love Stories

One commenter changed Darcy with the TikTok creator’s husband in a nonetheless from Pride and Prejudice. Another rendered Darcy holding a sizzling canine in the identical nonetheless. @char.takes.pictures replied, “Framing this in my home 😂😂😂.”

“My favorite trend”

In a current instance of the pattern, @nottooshabbybyjess wrote, “Not Mr. Darcy trend is my favorite trend!” The publish from September 10, 2025, included a clip of her husband using his mower up a lush, sprawling garden below a blue sky filled with excellent Simpsons clouds. The video’s onscreen textual content learn, “Not Mr. Darcy but my husband riding his mower up to see me because he didn’t feel like walking.”

@nottooshabbybyjess Not Mr. Darcy pattern is my favourite pattern! #mrdarcy #prideandprejudice #trending #fyp ♬ Marianelli: Liz On Top Of The World – From “Pride & Prejudice” Soundtrack – Jean-Yves Thibaudet

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