Jollibee has been on a gradual climb within the U.S., and the receipts are there: their Chickenjoy was simply voted one of the best quick meals fried hen in America by USA Today readers for the second 12 months in a row. That’s a back-to-back crown over some critical competitors. And now, Jollibee is teaming up with one of many hottest musical acts on the planet for an epic limited-time collab—KATSEYE.

If you don’t know, KATSEYE is the worldwide pop group that’s been racking up streams, headlines, and stadium crowds. Formed by a contest that pulled collectively rising stars from throughout the globe, they’re a snapshot of what the brand new era of music seems to be and looks like: various, worldwide, and unattainable to disregard. And in a method, that mirrors Jollibee’s personal story from a beloved Filipino chain to a quickly increasing worldwide participant now shaking up the American quick meals scene.

The connection runs deeper with KATSEYE’s lead, Sophia, who grew up within the Philippines on Jollibee—the model isn’t simply meals to her, it’s a part of her upbringing. Now she’s ready to share that style of house along with her bandmates and followers all over the world. It makes this collab really feel greater than only a music-meets-food hype. For Sophia and Jollibee, it’s a full-circle second that bridges heritage with world highlight.

The particular collab menu is headlined by the KATSEYE Special Korean BBQ Fried Chicken, which is  Jollibee’s fried hen hand-dipped in a candy soy glaze with a daring smolder of warmth. Joining it’s the KATSEYE Special Korean BBQ Chicken Sandwich, a crispy juicy, hand-breaded hen breast fillet dunked in the identical glaze and stacked with contemporary cilantro, pink onion, and cucumber on a toasted brioche bun. Behind the scenes, that spicy kick comes from gochujang—a Korean chili paste recognized for refined sweetness and deep umami taste.

Elie and I pulled as much as strive the brand new lineup, and the very first thing we seen? The irresistible odor of the sauce earlier than the tray even landed. What sat in entrance of us was a bucket of Chickenjoy glistening in Korean BBQ glaze—each craggy floor lacquered in a shiny sheen of umami-packed goodness.

Flavor-wise? Balanced is the phrase. Potent umami with waves of candy earlier than the warmth lingers simply lengthy sufficient. And right here’s how you recognize it’s actual: Elie and I devoured each bit just like the limited-run treasures they’re. No crumbs left, no regrets. Which is strictly the purpose, as a result of the Jollibee x KATSEYE collab is simply right here from September 17 by December 31.

Jollibee is already recognized for its distinctive flavors, however this collab feels completely different. It’s not only a menu drop, it’s a cultural hyperlink. It’s proof that meals and music can cross borders the identical method each KATSEYE and Jollibee have.



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Tags BBQ Chicken Dropped Foodbeast fried Jollibee Katseye Korean Special