“That is so ironically on point I can’t even believe it.”

LimeWire, the file-sharing large that outlined early 2000s web piracy, is again within the headlines. This time, although, it’s not for music downloads or lawsuits.

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The firm has confirmed that it formally purchased the rights to Fyre Festival, the model behind one of the infamous occasion disasters of the final decade.

The transfer comes after Fyre Festival’s founder, Billy McFarland, quietly put the model up on the market on eBay earlier this yr. The public sale led to July, with the title fetching $245,300.

A bidding warfare that included Ryan Reynolds

According to LimeWire, the model buy wasn’t a easy one. Multiple events had been , together with actor Ryan Reynolds and his advertising company, Maximum Effort.

In the top, LimeWire got here out on high, asserting the win with a cheeky press launch titled: “LimeWire Acquires Fyre Festival Brand — What Could Possibly Go Wrong?”

Reynolds even issued a tongue-in-cheek assertion: “Congrats to LimeWire for their winning bid for Fyre Fest. I look forward to attending their first event, but will be bringing my own palette of water.”

What LimeWire says it plans to do with Fyre

So why purchase a model that’s synonymous with catastrophe? LimeWire’s CEO Julian Zehetmayr says the plan isn’t to revive the Bahamas music competition that went down in flames in 2017. Instead, the thought is to reframe Fyre as a cultural icon that bridges web meme historical past with “real-world experiences and community.”

“We’re not bringing the festival back,” Zehetmayr defined. “We’re bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches.”

For now, LimeWire hasn’t given any concrete particulars of what these experiences will appear to be.

On X, responses to the information included, “Limewire? Haven’t heard that name in years,” and, “Sorry, Limewire is still alive?!”