Online fast-fashion retailer Shein plans to open its first bricks-and-mortar outlets in France in November beneath an settlement with division retailer proprietor Société des Grands Magasins, a transfer that sparked criticism from French retailers.

The shops within the BHV division retailer in central Paris and Galeries Lafayette shops in 5 different French cities mark a brand new step for Shein, which has to date solely hosted momentary marketing-driven pop-ups all over the world.

SGM president Frédéric Merlin stated the launch would appeal to a youthful clientele, including {that a} buyer would possibly purchase a Shein merchandise and a designer purse on the identical day.

Online retailer Shein plans to open its first bricks-and-mortar outlets in…



Source hyperlink

Categories International News

Tags backlash bricksandmortar clothing consumers controversial fashion sales France international open Retail retailers SHEIN shops sparking world news