There’s been plenty of speak about logos lately, significantly surrounding Cracker Barrel’s rebranding debacle. To be honest, brand design isn’t simple. It requires understanding what makes a model what it’s, and the way that model connects to the present cultural zeitgeist. 

That’s the technical, business perspective, at the least. From the buyer’s POV, all we care about is, “Does it look good?” And, within the case of Cracker Barrel’s short-lived brand redesign, it didn’t. 

If that’s an instance of unhealthy brand redesign, the brand new Pizza Hut brand is a masterclass in branding. Unlike the previous, which stripped away most of the components followers affiliate with Cracker Barrel, Pizza Hut’s new brand retains the 2 most vital components: the hut roof and purple shade—all whereas including a little bit aptitude to the earlier iteration.

The firm’s earlier brand, which was initially created in 1974 and reintroduced in 2019, is likely one of the hottest designs related to the model. The new one appears related however has refined modifications that make it pop extra. 

It’s a purple field brand, harking back to the clothes model Supreme—however with a white hut as a substitute of purple, and white lettering changing black. The traditional font stays, now italicized alongside the hut roof, including a way of playfulness, pleasure, and motion. There are additionally refined prospers within the Z’s, which swoop down and curve into the U and T under. A shade flip of the brand new brand with all purple lettering was additionally previewed.

Pizza Hut’s new brand completely blends nostalgia with a contemporary edge—a redesign that appears simply pretty much as good on a pizza field because it does on a billboard. This is the way you do a brand refresh proper.



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