“Candied salmon is absolutely freaking delicious.”

The “savory girl candy” pattern has the web in a chokehold as soon as once more.

Featured Video

TikTok creators are sharing overwhelmingly optimistic critiques of sweet-salty candied smoked salmon, reviving a craze that began in spring.

“Unfortunately, the reviews are true,” creator Yolanda Diaz stated. “Candied salmon is absolutely freaking delicious.” She jokingly blamed influencer Kirsten Titus for reigniting the obsession.

Titus’s viral video from Oct. 4, 2025, that includes her style check of Solovey Kitchen’s Yukola, maple-candied, and Steelhead black pepper varieties, has already drawn over 2.7 million views.

The Idaho-based model’s smoked salmon, which blends sweetness with brine, has turn out to be the most recent must-try snack on FoodTok.

@yolandaadiazz this one is from @soloveykitchen ♬ French Bakery Beats – The Brazilians of Bossa Nova

Though you possibly can eat it straight from the bag, people are dressing the fish up with lemon and lime, layering it over avocado, or topping it with Flamin’ Hot Lays and salt & vinegar chips.

The renewed frenzy traces again to salmon lover and movie star stylist Law Roach, who first declared his love for Solovey’s salmon in June.

Law Roach followers flooded Solovey’s order web page

“I can’t stop eating it,” he stated in a June 7, 2025, TikTok. “Y’all did it again—I need the big fish, like the ones you see bears eating. I need you to smoke a shark and dress it in maple.”

The video gathered one million views with feedback from TikTok customers blaming Roach for beginning a pattern that inundated Solovey Kitchen with demand for his or her fish sweet. 

@luxurylaw @soloveykitchen ♬ authentic sound – Luxury Law

“Law, you broke the producers’ website. They had to put a statement when you get to their site about the high volume of orders the past few days and the delivery time is 3/5 weeks.”

“I just ordered this overpriced piece of fish 😭😭😭😭😭.”

“The videos I see of Law recently is either him roasting the people on Project Runway or him enjoying his salmon 😂😂.”

Candied smoked salmon has historical indigenous roots amongst tribes within the Pacific Northwest.

Solovey Kitchen didn’t instantly reply to the Daily Dot’s request for remark by way of contact kind.

The web is chaotic—however we’ll break it down for you in a single every day e mail. Sign up for the Daily Dot’s e-newsletter right here.