Hardee’s Drops The ‘Rizzwich Meal’ Collab With Internet Star The Rizzler – Foodbeast
Hardee’s simply dropped a sandwich collab that’s equal components beef and web.
The fast-food chain teamed up with viral web persona The Rizzler to create the Rizzwich Meal, an unique drop out there now solely by the Hardee’s app. It’s a limited-time combo that features a 100% Angus beef patty stacked with American and Swiss cheese, cherrywood-smoked bacon, and toasted sourdough, plus fries and a Hand-Scooped Ice Cream Shake.
Think of it as Hardee’s basic diner vitality filtered by TikTok vitality.
The Rizzler’s over-the-top persona performs proper into Hardee’s new advertising and marketing shift—one which’s going digital-first, leaning into meme tradition, influencer collabs, and app exclusives as an alternative of the standard drive-thru hype.
“We’re not just launching a new sandwich—we’re building a digital movement,” mentioned Sarah Breymaier, Hardee’s VP of Brand. “The Rizzwich is the first taste of where Hardee’s marketing is headed—digital-first and packed with flavor and fun.”
Translation: This isn’t only a sandwich, it’s additionally content material technique.
The Rizzwich Meal is offered solely by the Hardee’s app for a restricted time. New customers get $2 off their first one—simply sufficient incentive to see if the rizz actually matches the flavour.
Categories Food Life
Tags collab drops Foodbeast Hardees internet Meal Rizzler Rizzwich Star