Taco Bell is introducing a wholly new period of quesadilla habits. Meet the Steak & Poblano Rolled Quesadilla, the chain’s first-ever rolled quesadilla.

Rolling (ha!) out nationwide beginning November 20, this new format spotlights a Mexican staple that by some means has by no means had its second at Taco Bell: the poblano pepper. Fire-roasted, delicate, and constructed for cozy-season cravings, it lastly will get main-character therapy.

Inside this new rolled-up state of affairs: roasted poblano peppers, marinated steak, melty cheese, and Spicy Ranch, all packed right into a heat, moveable meals baton that you simply’re passing on to your palate.

According to Taco Bell CMO Luis Restrepo, this isn’t nearly including one other menu merchandise, it’s about giving beloved substances a brand new storyline. And the poblano lastly will get one.

For the total cozy-season expertise, Taco Bell is bundling it right into a $9 Discovery Luxe Cravings Box, which packs within the new rolled quesadilla plus a Doritos Locos Taco, Crunchy Taco, Chips & Nacho Cheese, and a drink. Basically a winter survival equipment.

And as a result of Taco Bell refuses to let a launch be only a launch, they’re additionally dropping limited-edition poblano-green chunky knit sweaters which might be hand-loomed and have natural cotton. Only 300 winners will snag one by way of a Tuesday Drop on December 9, solely for Rewards Members.



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