When Jerry of Ben & Jerry’s left the corporate earlier this 12 months, it marked the tip of an period, however extra importantly, it was a present of integrity. In a letter of resignation, shared by Ben Cohen, Greenfield mentioned, “Standing up for the values of justice, equity, and our shared humanity has never been more important, and yet Ben & Jerry’s has been silenced, sidelined for fear of upsetting those in power.” 

If you already know something about Ben & Jerry’s, you already know that the corporate has an extended historical past of standing up for social justice, which is an ethos that was written into their settlement with mum or dad firm Unilever.

Now, Cohen is pushing again towards Unilever’s alleged bullying, which he says has prevented Ben & Jerry’s from making an ice cream devoted to Palestine. In an October 28 submit shared on X, Cohen says, “Unilever / Magnum stopped Ben & Jerry’s from creating a flavor for Palestine — so I’m doing it myself. I’ve got a watermelon, an empty pint, and I need your help: Name the flavor or suggest ingredients or design the pint packaging.” 

Due to their shade, which matches the Palestinian flag, watermelons have develop into an emblem of solidarity. Cohen spoke extra in regards to the state of affairs in a video, saying: 

“Here I am making something that’s actually pretty important. The scale of suffering of the Palestinian people over the last two years has been unimaginable. So the ceasefire is a welcome relief, but there’s much more work to do to rebuild. Palestinians are still living under occupation, still recovering from years of suffering, especially Palestinian children.” 

He additionally mentioned that he believes that Palestinians “deserve dignity, safety, and the same rights that every human being should have.” When Ben & Jerry’s initially tried making an ice cream to advertise peace in Palestine, Unilever/Magnum prevented the corporate from creating it. Unilever additionally blocked Ben & Jerry’s from promoting ice cream in occupied territories. Fed up but decided, Cohen determined to make the ice cream himself. 

If you’re somebody seeking to assist the trigger and have an concept of what components would mix finest with watermelon, Cohen desires you to tag him on X at @yobencohen, together with @MagnumWorld, and embrace the hashtag #JusticeforPalestine. He hopes that the ice cream will “shine a light on the experience of Palestinian people, and children in particular, so the world does not look the other way.” 

Unilever / Magnum stopped Ben & Jerry’s from making a taste for Palestine — so I’m doing itmyself.I’ve acquired a watermelon, an empty pint, and I want your assist:Name the flavour or recommend ingredientsOr design the pint packagingTag @yobencohen, @MagnumWorld use… pic.twitter.com/L3h6Z4Hzw6— Ben Cohen (@YoBenCohen) October 28, 2025

According to FOX Business, a spokesperson for The Magnum Ice Cream Company responded to the accusation, saying:

“The independent members of Ben & Jerry’s Board are not, and have never been, responsible for the Ben & Jerry’s commercial strategy and execution. Recommendations are considered by Ben & Jerry’s leadership, and Ben & Jerry’s management has determined now is not the right time to invest in developing this product.”

The firm added that it “continues to focus on its ongoing, impactful campaigns close to its communities” and shared a couple of examples, none of which contain or tackle the genocide in Gaza.



Source hyperlink

Categories Food Life

Tags Ben Blocked cofounder cream FlavorSo Foodbeast hes ICE Jerrys making Palestine Unilever