“Didn’t he cut funding to national parks? But has the audacity to plaster his face on it.”

President Donald Trump confronted contemporary on-line scorn after social media customers found that the brand new 2026 America the Beautiful cross displayed his portrait.

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The design changed the long-running nature images that outlined earlier variations of the cardboard. Although the Department of the Interior revealed the revamped cross alongside new payment modifications, the imagery dominated the general public response. 

TikToker Zac Bowling (@zacbowling) captured the temper in a viral video rant, saying, “This is basically a universal pass to all of our National Parks, and this year, this is what the pass looks like. It has Donald Trump‘s face on it.”

Bowling mentioned the shift felt pointless and petty. He added, “Now I have the means, so I buy the card at full price. But what’s interesting is if you have certain conditions, in fact certain neurological conditions such as a little bit of a ’tism. Or maybe a little of 80 of those HDs, you can get this at a reduced rate where it’s almost free. Now, I used to not do that, but I almost feel like it if I’m gonna have to have his face on it. F*cking ego of this guy.” He additionally famous that Etsy sellers already began providing sticker covers. 

@zacbowling The ego of this man. The National Parks Pass America, the “America the beautiful pass”, has now been tarnished with Trump‘s face. Buy now in December and it’s good till Decemeber 20/6 after which purchase in January in 2027 and skip his face completely. Follow my primary @Zac Bowling 🥑 for increased high quality posts. #nationalpark #americathebeautiful #nationalparks #fdt ♬ authentic sound – Zac Bowling’s Other Account

“Nobody should get their face on a National Parks pass, but especially not people who are actively trying to destroy our public lands,” wrote photographer @frigidlight on Instagram, one such artist promoting stickers to cowl the brand new passes. He added that 100% of the proceeds from their sale would go to the National Parks Foundation.

Commenters echoed his frustration. One consumer wrote, “I’d pay more to NOT have that version,” whereas one other requested, “Can I pay extra for a different picture?”

Another joked, “If not dictator, why dictator shaped??”

Several individuals additionally identified Trump’s previous actions, together with one who mentioned, “Didn’t he cut funding to national parks? But has the audacity to plaster his face on it.”

Although earlier passes showcased scenes from Glacier National Park or Everglades National Park, this version dropped that method completely.

“Remember when the national park pass had photos of actual national park scenes or wildlife on them? Good times,” remarked one other.

Price hikes for worldwide guests and a brand new lawsuit

The Department of the Interior additionally introduced main payment modifications, and these shifts added to the web backlash. While the cross stayed at $80 for U.S. residents, the fee for non-U.S. residents jumped to $250 beginning January 1, 2026. Bowling referred to as the rise baseless, saying, “Except if you’re not a U.S. citizen, now it’s $250 for what?”

Furthermore, non-residents who skipped the higher-priced cross would face a $100 surcharge per individual, as an alternative of the usual per automobile, at 11 of the most-visited parks. 

The Center for Biological Diversity sued to cease the administration from changing the contest-winning Glacier photograph with Trump’s picture. The group argued that the change, “violated the Federal Lands Recreation Enhancement Act of 2004 by refusing to use the contest-winning Glacier National Park photo on the main America the Beautiful Annual Pass, by substituting a photo of Trump that was not taken on federal land and was not entered in the public contest, and by creating new Resident and Nonresident passes expressly prohibited by the law.”

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