Ferrero Buys WK Kellogg Co In Multi-Billion Breakfast Move – Foodbeast
Photo: WK Kellogg
Ferrero simply went from sweet king to breakfast boss. The European large behind Nutella, Kinder, and Ferrero Rocher is formally buying WK Kellogg Co—the cereal firm behind Frosted Flakes, Froot Loops, Special Ok, and extra—for a cool $3.1 billion.
This isn’t Ferrero’s first transfer stateside. Over the previous few years, they’ve quietly constructed a loaded U.S. portfolio with manufacturers like Keebler, Famous Amos, Butterfinger, and even Trolli. Now, they’re including breakfast classics to the combo, increasing their attain from snacks to cereal bowls.
The deal offers Ferrero management of WK Kellogg’s cereal enterprise throughout the U.S., Canada, and the Caribbean. Battle Creek, Michigan will stay the cereal HQ.
What’s subsequent? Probably extra crossover potential than we’re prepared for. Nutella Pop-Tarts? A Kinder cereal line? Whatever it’s, know that we’re right here for it.
Categories Food Life
Tags breakfast buys Ferrero Foodbeast Kellogg move MultiBillion