“Now it’s normalized”: Over 50% of all Netflix subscribers are watching anime on the platform
“They ruined the anime niche.”
When one thinks of Netflix, their thoughts may soar to a number of the streaming big’s hottest titles, equivalent to Bridgerton or Squid Game.
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However, it seems that not all Netflix watchers are solely having fun with live-action content material. According to a July 8 press launch from the corporate, over half of world Netflix members watch anime—and that’s simply the primary stunning bit of data.
Anime on Netflix
According to Netflix’s personal numbers, anime was considered over 1 billion occasions in 2024 alone, with viewership tripling over the previous 5 years. Curiously, 80-90% of these watching anime on Netflix did so with dubbed audio somewhat than subtitles—a reality that’s positive to set the web’s “subs vs. dubs” group alight.
It’s unsure how precisely Netflix is defining anime. The press launch particularly names reveals like The Summer Hikaru Died and Delicious in Dungeon, that are Japanese animated reveals within the conventional 2D type. However, it additionally mentions the upcoming cease motion-animated My Melody & Kuromi, which some might not take into account anime.
Regardless, it’s clear that Japanese content material is making a splash on the platform. According to Netflix, Japanese content material is the world’s second most-watched non-English content material, with anime making up a good portion of that content material. Coming in first was South Korea, which has discovered current worldwide success with the aforementioned Squid Game and the not too long ago launched KPop Demon Hunters.
The high quality of this output and the recognition of the resultant reveals could also be why Netflix is investing a lot cash in content material from the 2 nations.
According to Nikkei Asia, Netflix has not too long ago turn into a “leading player” within the export of productions based mostly on Japanese inventive works like manga and novels. Netflix has not publicly introduced how a lot cash it’s investing in productions inside the nation.
That mentioned, it seems to be vital; the streaming big has already launched quite a few Japanese productions, equivalent to 2020’s Alice in Borderland and 2024’s City Hunter, and this yr, Netflix will produce and launch its first-ever Japanese historic drama, Last Samurai Standing.
On social media, customers have been considerably divided concerning the progress of anime on Netflix.
Some have been merely excited that one in every of their favourite types of expression was reaching a wider viewers, whereas others expressed concern about the best way Netflix had beforehand dealt with a few of its anime properties.
No matter how web customers really feel concerning the presence and progress of anime on Netflix, press releases like these, and the truth that Netflix is investing in so many Japanese cultural properties, present that the streamer doubtless isn’t carried out constructing its anime library.
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