“Clear evidence that we are in FASCIST times.”

Sydney Sweeney and American Eagle are going through backlash over an advert marketing campaign that includes wordplay about having good denims/genes.

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Sydney Sweeney for American Eagle denims

Last week, American Eagle launched a marketing campaign with movies and images that includes Sweeney sporting their denim. The theme of the entire thing was “Sydney Sweeney has great jeans,” which generally meant the advertisements themselves centered on the wordplay of denims vs genes.

“Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color,” she says in a single advert. “My jeans are blue.”

The backlash

Some folks didn’t really feel nice a few blonde, blue-eyed, white girl being the face of a marketing campaign centered round “great genes” within the present political local weather. To them, it’s slightly too evocative of eugenics, a broadly discredited concept revolving round “selective breeding to improve the human race” and that was most carefully linked to Nazi Germany.

On the opposite aspect of the argument, you’ve bought each folks saying that an excessive amount of is being learn right into a foolish little advert and other people actively celebrating a rejection of “wokeness.”

Even Doja Cat bought in on the motion.

And then there was this excellent query:

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