Reese’s And Oreo Officially Mash Up With Two New Hybrid Products – Foodbeast
Photo: The Hershey Company/ Mondelēz International
Snack giants Hershey and Mondelez are formally turning fan mash-ups into actual merchandise with two new hybrid treats launching this fall: the Reese’s Oreo Cup and the Oreo Reese’s Cookie, per the Wall Street Journal.
These are actually the Reese’s peanut butter cup and Oreo cookie fused into one dream snack—precisely what followers have been begging for throughout Reddit and social media for years.
A model of the Oreo Reese’s Cookie was teased in 2014, however this time, Reese’s isn’t being shy. Hershey says the brand new duo have been over two years within the making, signaling a significant shift from their outdated “don’t mess with a classic” messaging.
The launches come at a strategic second: rising grocery costs, recent scrutiny over sugar and synthetic substances, and rising stress for corporations to innovate whereas leaning into indulgence. Hershey’s Chief Growth Officer Stacy Taffet notes the merchandise are focused at Gen Z, who crave daring flavors, various textures, and mash-up collaborations greater than anybody else.
Categories Food Life