“They’ve launched a product that will literally keep your mouth shut.”

Kim Kardashian’s attire model, SKIMS, presents waist-snatching shapewear and physique contouring loungewear. But the model’s newest launch, the face wrap, confuses customers.

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What is SKIMS’ face wrap?

A put up on the model’s Instagram declares the collagen-infused, nightly chin strap, meant to tighten or “snatch” customers’ jawlines and depuff their faces.

The product description particulars learn, “Our first-ever face innovation is here. This must-have face wrap boasts our signature sculpting fabric and features collagen yarns for ultra-soft jaw support. Velcro closures at the top and nape of the neck allow for easy, everyday wear.”

The face wrap — a mix of 81% Polyamide and 19% Elastane — prices $48.

In an Instagram story on July 29, Kardashian defined, “It just snatches your little chinny chin chin with the jaw, and it’s super comfortable to wear at night or just around the house.”

Just hours after its launch, the face wrap offered out on-line.

So, what do customers consider the brand new launch?

Many customers be aware that the face shapewear resembles post-operative clothes for chin liposuction, that are designed to attenuate swelling and protect outcomes.

Some viewers are joking concerning the facial shapewear’s look, calling it “post-op core.”

“This is a textbook example of how the normalization of cosmetic procedures is impacting beauty ideals,” TikToker Barefaced Media suggests. “It’s no longer enough to give the appearance of sharper cheekbones and jawlines. We now want products that will actually give us a sharper jawline.”

@barefacedmedia A terrifying new regular. Trending magnificence merchandise mirror our magnificence beliefs, and giving the phantasm of being sculpted is not sufficient… #particlpartner #skims #kimkardashian #morningshed ♬ unique sound – Barefaced

“The new Skims Ultimate Face ‘face innovation’ reminds me of Goodnight Mommy,” Emily Sundberg jokes.

Others recommend that the product sends an unsavory message about girls’s empowerment.

“What in the Handmaid’s Tale am I looking at?” TikToker Michelle Elman says. “They’ve launched a product that will literally keep your mouth shut.”

@michellelelman @SKIMS you’ll be able to’t be severe? #skims #skimfacewrap #skimsnewrelease #dietculture ♬ unique sound – Michelle Elman

She believes the product is designed to maintain wearers from consuming or “saying anything.”

X person Monica summarizes the state of affairs by saying, “I’m sick of that woman.”

However, different viewers say they’re excited to strive the brand new launch.

“SKIMS is so good at everything they do,” one X person writes.

“Those hating clearly don’t know what TMJ feels like. This is a huge W,” an Instagram commenter says.

“The perfect addition to my bedtime necessities in my 30s: right along with the bite guard, eye mask, silk pillowcase, melatonin, fan, stormy white noise, and of course my little dog,” a 3rd provides.

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