Disabled folks and incapacity advocates on social media are praising Selena Gomez’s Rare magnificence for its new accessible fragrance.

Selena Gomez’s Rare Beauty is incomes reward for extra than simply its scent. The model’s new Rare Eau de Parfum goes viral for its accessible design, which was developed in collaboration with a hand therapist to make sure ease of use for folks with restricted mobility. The perfume options notes of creamy caramel, pistachio, wealthy vanilla, and spicy ginger—and a few say it’s the primary fragrance they will really spray by themselves.

Featured Video

The fragrance sparked an outpouring of emotional responses throughout TikTok and Reddit, the place disabled customers shared how the packaging marks a uncommon second of true inclusion within the magnificence trade.

Disabled folks and incapacity advocates are sharing how the product is altering their routines. The broader dialog addressed how inclusive design can result in unintended optimistic results for society on the entire. Selena Gomez followers gushed over the star and her profitable implementation of accessibility initiatives.  

 “We made the right person famous.”

Accessible packaging is “iconic on Selena Gomez’s part.”

TikTok person @sarahtoddhammer unboxed the fragrance in an Aug 4, 2025, video with over 1.3 million views. “This design is incredible,” she mentioned. “This is the first perfume I’ve ever been able to spray by myself.”

@sarahtoddhammer Replying to @k3m3_22 NOT SPONSORED – product was gifted to me at no cost by Rare Beauty. Opinions are my very own 🙂 [Video Description: ST, a young white woman with long blonde hair, is speaking on screen. As she speaks, she tries out the new Rare Beauty perfume. Text on screen at the beginning of the video reads “How accessible is the brand new Rare Beauty perfume?” Text on screen throughout the video reads “NO ADVICE PLEASE”] #DisabilityTikTok #DisabilityAwareness @Rare Beauty ♬ authentic sound – ST Hammer

@danielrenemusic additionally did an unboxing video on Aug 2, 2025, in a TikTok video with 1.4 million views. The TikTok creator defined that the form of the bottle was designed with accessibility in thoughts. “From what I understand, they worked with a specialist to make sure that it was easy to grab and easy to spray.” @danielrenemusic added that the consideration and execution of the product is, “iconic on Selena Gomez’s part.”

@danielrenemusic #rarebeauty #rarebeautymakeup #rareeaudeparfum #fragrance #perfume #danielrene #selenagomez #selenagomezperfume ♬ authentic sound – Daniel René

“Selena also has lupus and it can be challenging to open or hold bottles. I love that she created this.”

“I have aggressive rheumatoid arthritis. Many days I can’t even press the spray let alone uncap a water bottle so this would be ideal to me.”

“I’m gonna go broke now 😩😩.”

What the “curb cut effect” has to do with Rare Beauty’s fragrance launch

Reddit customers mentioned Gomez’s new fragrance on r/popculturechat. u/moonlightinwinters wrote, “Rare Beauty’s new perfume is designed in collaboration with a hand therapist to make it accessible for everyone!” in a July 30 publish with 6.4 thousand upvotes. 

u/yourerightaboutthat referenced the curb minimize impact in a reply on the thread. They wrote, “I do digital accessibility work, and we like to make the point that everyone will have some sort of disability in their lifetime, whether it becomes permanent or not. Surgeries, accidents, diseases, illnesses, etc. can all cause disabilities.”

“Even if you don’t need something like this now, it doesn’t mean you won’t in the future. We also talk about the curb cut effect and universal design: making accommodations for those who need them still benefits those that don’t. I wish more companies thought like this.”

The time period “curb cut” refers to ramps constructed into sidewalks. The ramps, designed particularly for folks utilizing wheelchairs, in the end profit all types of person teams with and with out mobility points. The curb minimize impact demonstrates that lodging for folks with disabilities can result in broader advantages for society. 

The web is chaotic—however we’ll break it down for you in a single day by day e mail. Sign up for the Daily Dot’s e-newsletter right here.