“I’m just a normal person from Newcastle.”

The web has discovered its latest unlikely icon: a person in a black vest, gold chain, and medieval bowl lower who lit up Ibiza’s dance flooring with pure, unfiltered confidence. Dubbed the “Ibiza Final Boss” by TikTok, his viral second started with a video that racked up over 19 million views.

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It all started when Ibiza venue and clothes store Zero Six West Ibiza (@zerosixwestibiza) posted a video of the person residing his greatest life at a celebration. The caption learn, “Does anyone know this absolute legend coz we’ve got 2 free guestlist with his name on it!” That video exploded on-line, racking up over 27,000 feedback.

Other folks in Ibiza started posting movies of the “final boss” as he danced his coronary heart out in Ibiza.

Who is the Ibiza Final Boss?

While folks speculated wildly within the feedback, folks had been loving his distinctive devil-may-care fashion. One prime remark declared, “That is THE Ibiza final boss,” whereas one other joked, “If England was a person 🥀” 

@zerosixwestibiza does anybody know this absolute legend coz weve bought 2 free guestlist along with his title on it! . #ibiza2025 #zerosixwest #eivissa #ibiza #ibiza25 ♬ authentic sound – Zero Six West Ibiza

Some folks additionally posed concepts for the way the person ended up along with his distinctive haircut. One TikToker instructed, “bro was at barbers while ordering a pizza on phone. When he asked for mushroom on top Barber thought he was talking to him.”

Not lengthy after the preliminary video, extra movies surfaced of the Ibiza last boss dancing with different ravers as folks tried to search out out who he was.

Eventually, the person on the coronary heart of the trending movies revealed himself as Jack Kay, a self-described “normal person from Newcastle.” Jack confirmed his identification on TikTok and Instagram (@jack.kayy1), the place he thanked followers for his or her assist. Despite the viral fame, he remained humble, writing, “It’s just a lot for me to take in at the moment.”

His girlfriend, Alisha Cook, additionally joined the enjoyable. She posted a now-private TikTok video joking, “POV: ya boyfriend’s now known as Ibiza Final Boss.”

Brands and followers are obsessed

The web wasn’t the one one paying consideration. Brands rapidly jumped in on the development. Electrical retailer Currys posted a photograph of a Henry Hoover edited to put on Jack’s signature equipment and coiffure. “The real Ibiza final boss,” it joked.

Even Booking.com provided Jack a visit again to Ibiza, commenting, “Hey legend, we wanna get you back to Ibiza for an extended stay. Check your DMs.”

As Jack’s fame skyrocketed, he broke his silence with a message to followers. “Appreciate all the love and messages of everyone. I will get back to everyone quick [as] I can. It’s just a lot for me to take in at the moment,” he mentioned by way of Instagram Stories. “It’s crazy, stay locked in, got some big news coming.”

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