Skincare firm Jergens has just lately launched a brand new product, and the reactions have been blended.

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Instead of an everyday tube of lotion, the model is now promoting little 2.29-ounce packs of lotion molded into pink little hearts, the right quantity for one software. Customers should purchase them in two scents: lavender and cherry almond.

“Smells like your newest obsession,” Jergens wrote in its Instagram announcement. “Meet our NEW mini Lotion Bursts: cute shapes, big moisture, and scent you’ll love. Pop one out, squish it, and smooth it anywhere you need softness!”

Currently, the product seems to be out there solely on-line.

Some TikTok creators have praised the idea — though a lot of these opinions are paid partnerships — and quite a few Instagram commenters have left excited responses. “Such a cool idea,” wrote one commenter on their put up.

However, not everyone seems to be offered on the thought.

TikTok creator calls the lotion bursts “crusty”

TikTok consumer Najay (@najayzinthestarz) wasn’t all that impressed. Her video criticizing the product pulled in additional than 1.5 million views.

“There is no way Jergens is selling us crust shaped in stars and hearts,” she mentioned within the clip, clearly amused and laughing on the concept. “It’s lotion. Y’all buying it? What they’re selling us is that lotion that crusts up around the tube thing.”

“Jergens PLZ,” she added within the video’s caption.

@najayzinthestarz jergens PLZ #jergens ♬ unique sound – 𝐍𝐚𝐣𝐚𝐲 🌿🥥

Her description resonated along with her viewers, a lot of whom had their very own artistic comparisons.

In the feedback, many agreed with Najay’s take.

“Lotion scabs,” one particular person wrote.

Another mentioned, “38 pumps of dried lotion.” A 3rd particular person known as them “literally the lotion boogers.”

One extra added, “Jergens isn’t even moisturizing enough to be getting creative with their packaging.”

But not everybody noticed it that approach. One commenter defended the discharge, saying this idea isn’t totally new.

“Raisins are dried-out grapes. The crystal candy everybody was buying was dried-out jelly candies. The toothpaste powders and nobs that people are buying,” they wrote.” It’s not a secret that barely altering one thing creates new merchandise, don’t drag this it’s not that severe.”

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