A Ok-Pop Icon’s Viral Canned Cocktail Is Coming To The U.S. – Foodbeast
Photo: Peaceminusone Highball
Ok-Pop celebrity G-Dragon has taken over Korea’s ready-to-drink class together with his sold-out Peaceminusone Highball. Now, he’s bringing it to the U.S.
Named for his vogue model, the canned cocktail reimagines the traditional highball by means of a wine-based method. Departing from conventional whisky-forward profiles, the lineup provides two lighter flavors, a Classic Highball (a lemon-flavored, white wine-based drink) and a Red Highball (a fruit-forward, pink wine-based drink). Both can be found in 500ml cans with 4.5% ABV.
Officially launched in South Korea final April, Peaceminusone Highball turned an immediate phenomenon. The preliminary run of 880,000 cans offered out in simply three days, adopted by greater than 10 million cans offered cumulatively.
To help the U.S. launch, Peaceminusone Highball has partnered with LA Soju, a Los Angeles-based ready-to-drink model recognized for its LA-inspired soju cocktail, Sochelada.
“LA Soju is honored to serve as Peaceminusone Highball’s exclusive mainland U.S. distributor to on-premises retailers,” stated Billy Kang, Founder of LA Soju. “Our brand celebrates creativity and cultural crossover, and partnering with G-Dragon to introduce this innovative cocktail to the U.S. felt like a natural fit.”
Peaceminusone Highball is obtainable completely at choose retailers in California and can be out there quickly in New York and New Jersey.
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