Domino’s Pizza is present process a rebrand for the primary time in over a decade, and for as soon as, individuals really don’t hate it.

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The widespread franchise introduced the change on Wednesday, seemingly focusing on a perpetually on-line viewers the place split-second model recognition and going viral are crucial.

The Domino’s Pizza rebrand

The rebrand options a couple of totally different features. To begin, it will likely be using a brand new font referred to as Domino’s Sans, and packaging its meals up in containers which are easier, brighter, and bolder.

The major containers are nonetheless the acquainted purple and blue, whereas premium choices similar to Handmade Pan and Parmesan Stuffed Crust pizzas sport a black and gold coloring. All of the pizza containers are designed to resemble dominoes when two are positioned subsequent to at least one one other.

They’re additionally introducing a jingle from Shaboozey and implementing the trademark “Dommmino’s,” as a result of “you literally can’t say Domino’s without saying ‘mmm.’”

“It used to be that you could run a 30-second ad in primetime and that would be kind of all you needed to do,” Kate Trumbull, Domino’s chief advertising officer, advised CNN. “Now, you need to catch attention in a second or two on TikTok or an Instagram Reel or YouTube, and when you have a jingle, you can get that instantly.”

Still, she advised AdWeek that maintaining the acquainted purple and blue slightly than a full overhaul was crucial.

“It’s about enhancing what makes us great versus change for the sake of change,” she mentioned.

The web weighs in

A number of rebrands lately have flopped, or, on the very least, obtained plenty of backlash from of us on-line. Some of the explanations are a bit of ridiculous, such because the completely baseless and definition-abusing declare that Cracker Barrel’s failed (and reversed) rebrand was someway “woke.” But others flop for a a lot easier motive—they’re boring.

That doesn’t appear to be the case with Domino’s. Sure, the “mmm” is a bit of goofy, however in a innocent method. At its core, the rebrand sticks to what’s acquainted in regards to the pizza franchise—daring purple and blue coloring and imagery that calls up dominoes recreation items. More than that, it nonetheless has character.

“it feels like something you’d see in the 80s/90s,” one X consumer wrote. “bright, colorful, fun. I hope we see this happen to everything, minimalism needs to go away forever.”

That opinion typically appeared to be echoed on-line, the place individuals shared their appreciation for the model and these easy however daring adjustments.

“Wait. What’s this? A brand redesign that actually goes hard in the big ’25?”

“Give a raise for whoever thought of the domino tiles as a box.”

“i was gonna say ew but it’s kinda cool looks like dominos”

“Excellent brand refresh by Domino´s – clean, modern, transportable, high integrity. I don’t even mind the wordmark despite it being suspiciously Poppins – I think it fits the brand.”

“I will always be a Dominos lover, this secures that”

And as one particular person identified, what issues simply as a lot, if no more, is that they already did an improve of the particular pizza. 

“As long as their recipe is the same as it has been since 2019-2020, I’ll still eat it,” wrote @silly_images.

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