Airheads Turned Its Classic Candy Into Soda – Foodbeast
Photo: Fire Brands
I used to promote Airheads in center college, stashed within the inside pocket of an outsized Chicago Bears Starter jacket. I’d run the entire operation out of the lavatory—one greenback, one sweet, no permission.
Then a safety guard burst in mid-sale and grabbed me up. The college banned outsized coats for the remainder of the yr, my hustle ended, and one way or the other my cool issue shot up anyway.
I’m sharing that story as a result of Airheads continues to be considered one of my favourite candies, and the corporate has simply introduced the first-ever line of Airheads-flavored sodas. It options the entire basic flavors—Blue Raspberry, Watermelon, Strawberry, and Orange.
“We have developed these refreshing fruit sodas with a unique kick of creamy taffy that is as fun and flavor-filled as AIRHEADS,” stated Raz Inserra, Director of Marketing at Fire Brands.
Sadly, it doesn’t embrace my favourite taste, which is the Mystery one, however I’m excited nonetheless. The sodas are already hitting main U.S. retailers and are set to hit Canada in 2026.
“This launch combines the playful spirit of Airheads with the refreshment consumers crave, creating a unique experience that’s as fun as it is flavorful. We’re not at all surprised how well Airheads fans have embraced this collaboration!” says Carla Fernández-Moreno, F&B Licensing Manager at Perfetti Van Melle.
Categories Food Life