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Amazon removes guns from classic James Bond movie posters: "You're about to alienate your core fanbase"

Amazon removes weapons from basic James Bond film posters: “You’re about to alienate your core fanbase”


“Bond is an ASSASSIN. He is NOT a GQ model.”

Jamie Jirak

Amazon made a weird transfer by enhancing weapons out of the James Bond posters, which has left followers perplexed.

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Earlier this 12 months, Amazon MGM Studios paid $1 billion to get inventive management over the James Bond franchise. Ever since Dr. No was launched in 1962, the Broccoli household has led the 007 movies. Now, there’s a giant query mark surrounding one of many longest-running franchises.

After Daniel Craig’s remaining outing, No Time To Die, was launched in 2021, followers have been keen to seek out out what’s subsequent for the franchise. Who will play the character? Will the tone shift again to the sooner movie’s extra exaggerated enjoyable fashion, or stick to the darker themes from the Craig period?

Ever since Amazon took management in February, followers have been involved about Bond’s future. With these new altered posters, their apprehension is simply rising.

Why did Amazon take away Bond’s weapons?

As you’ll be able to see within the put up beneath, Bond posters that when included weapons now present the previous Bonds in awkward positions. While Amazon has not explicitly mentioned why this selection was made, it’s doubtless because of the present political local weather.

Gun management is likely one of the largest hot-button points on the market. Mass shootings have turn into commonplace within the United States, whereas the folks in cost refuse to take gun reform severely. The subject has solely turn into extra heated in latest weeks because of the assassination of Charlie Kirk. The right-wing podcaster was beforehand quoted as saying gun deaths had been “worth it” to guard the Second Amendment. The proven fact that he was killed by a gun has solely fueled the controversy, leaving either side of the aisle extra obsessed with their stance than ever.

Likely, Amazon didn’t need considered one of its largest franchises to be immediately related to weapons. The drawback? James Bond is a spy, and having a gun is a big a part of his identification.

What are folks saying about Amazon’s new Bond posters?

Bonds followers are confused about Amazon’s option to take away weapons from the posters. People had been already skeptical concerning the sale, and this resolution isn’t serving to.

“I still can’t believe that Amazon thought it was a good idea to photoshop the James Bond posters to erase the gun from them. The absurdity of the reasoning leaves me speechless,” one fan wrote.

“Hey @AmazonMGMStudio, WTF is wrong with you? Get your [expetive] together and fast. You’re about to alienate your core fanbase and destroy the franchise you paid billions for. Bond is an ASSASSIN. He is NOT a GQ model. This is what creative control looks like? Are you total idiots?” one other fan wrote.

“Notice in these Amazon #JamesBond digital posters they’ve removed all the guns and given awkward poses? Welcome to a world where promoting James Bond 007 needs to be done without his sidearm,” one individual noticed.

Amazon reacts to Bond backlash

While nobody from Amazon has made any particular statements concerning the Bond posters, they’ve since quietly eliminated the edited variations. It’s clear the backlash was loud sufficient that they realized their mistake. However, the harm is completed in the case of shaking up folks’s religion of their capacity to steer the longstanding franchise.

The largest take a look at for Amazon will finally be the Bond casting. There have been rumors swirling over the past couple of years with names starting from Tom Holland and Aaron Taylor-Johnson to Richard Madden and Henry Cavill. Whoever the subsequent 007 is, Amazon has some massive footwear to fill from the Broccoli household.


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