“Unironically an improvement.”

Some Apple clients who bought the brilliant orange iPhone 17 have reported noticing streaks of pink showing on the cellphone’s floor.

Featured Video

Now, the web is making an attempt to determine what’s occurring to the most recent colorway from Apple—and why.

Why is the orange iPhone turning pink?

In a video with over 3.9 million views, an Apple buyer, @miostoo, stories that his orange iPhone 17 Pro Max started to show pink after simply two weeks.

In the video, he reveals streaks of metallic pink creating across the cellphone’s cameras.

@miostoo 2 weeks after my iPhone 17 Pro Max began turning pink… that is loopy!!!!! #apple #iphone17promax ♬ oh my god bruh oh hell na man

The video is captioned, “2 weeks after my iPhone 17 Pro Max started turning pink… this is crazy!!!!!” whereas a refrain of meme music performs within the background.

In a follow-up video, the TikToker reveals that he was utilizing a transparent case on the iPhone.

The solely discolored areas are those who weren’t lined by the case.

As commenters attempt to piece collectively why the brand new iPhone adjustments colours, one tech knowledgeable explains. Carterpcs (@carterpcs) notes that many orange iPhone customers report the identical subject on X.

“To achieve this [orange] color, they anodize the aluminum,” he explains. “Which basically builds another layer around the metal that they can then color.”

He says that after the iPhone is coloured, a transparent seal is added to guard the coating.

@carterpcs We know why IPhones are turning pink!! #carterpcs #tech #techtok #iphone17promax #iphone17 ♬ som authentic – Trilha Retrô

“That’s where the problem lies. Some batches had a problem with the seal,” he suggests.

What do viewers consider the colour change?

Despite a possible subject with the sealant inflicting the swap from orange to pink, some clients say they just like the look of the discolored iPhone.

“Much prettier, how do I achieve that?” one feedback.

“Unironically an improvement tbh,” one other writes.

“Why are ppl complaining, it looks so good?” a 3rd particular person questions.

However, others counsel that Apple clients who expertise the discoloration ought to get their a refund.

“Ok, so return it to Apple, get a new one. They know about this problem, so go exchange it. It was a certain batch that was the problem, just swap it out :),” a commenter writes.

“Maybe go get it fixed/replaced at the Apple store? This is literally what the manufacturer’s warranty is for,” one other suggests.

The Daily Dot reached out to Apple for additional info.

The web is chaotic—however we’ll break it down for you in a single every day e mail. Sign up for the Daily Dot’s publication right here.