In a viral 10-second video, mother Kaurie Raye (@thekaurieraye) finds out that this Florida attraction isn’t what it appears. Her video now has greater than 4.6 million views.

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Within the video, Raye reveals that she drove out to the Boca Aquarium as a enjoyable exercise for her two sons. However when she bought there, she was sorely upset.

“POV: this was marketed as an aquarium,” the textual content overlay on the video learn.

When she arrived, there was nothing by the title of Boca Aquarium. As an alternative, the constructing learn “Diamonds by Raymond Lee.”

When she went inside, she discovered that the “aquarium” was the truth is a number of fish tanks behind a luxurious jeweler.

“I really feel bamboozled,” Raye stated within the caption.

Her youngsters regarded visibly bored by what Raye had anticipated to be a enjoyable exercise.

Is that this false promoting?

If you seek for the Boca Aquarium, it does come up listed as an aquarium in Boca Raton, Florida.

The advertising throughout the Google storefront, Fb, YouTube, TikTok, and Instagram predominantly reveals pictures of fish and households wanting on the aquatic life.

It looks as if every other aquarium. And the context of being situated inside one other enterprise will not be proven in its visible promoting, which is what many individuals depend on. Nonetheless, the Google itemizing and the primary line of the web site do state that it’s situated in Diamonds By Raymond Lee.

@thekaurieraye I really feel bamboozled😭 #bocaraton #momof2 #boymoms #palmbeachcounty #momthings #thingstodo #explorewithus #fypツviral ♬ authentic sound – puuunam🦋

That’s instantly adopted up by:

“A go to to our aquarium is greater than only a time out; it’s an exploration of the colourful world that thrives beneath the ocean’s floor. Good for households, college students, and marine lovers, our state-of-the-art facility provides a singular mix of instructional experiences and breathtaking sights, making it a must-see for locals and vacationers alike.”

Boca Aquarium bites again

Viewers already upset by Diamonds by Raymond Lee have soured additional after seeing the corporate’s responses on TikTok.

In its personal viral video with greater than 1.6 million views, one in every of their staff mocks the mother for not realizing the aquarium was in a jewellery retailer.

Some viewers level out that the mocking is made additional problematic by the truth that it’s a white girl with an exaggerated script and props a few Black mother.

In addition they have a put up up that reads, “Y’all are snitches,” since folks have accused the jeweler of misleadingly utilizing the aquarium to qualify for sure tax exemptions (since in Florida, aquariums can qualify as non-profits).

The jeweler has additional leaned into the controversy. It’s seemingly taking this as a advertising second, and began making absurd AI-generated movies additional mocking the misunderstanding.

“Aren’t aquariums tax-exempt? Could also be a solution to not pay their taxes…” a high remark speculated.

“The actual fact they promote their web site with ‘Plan your go to’, ‘excellent time out, rain or shine’. and a ‘contact tank’. and many pictures of simply folks round tanks not displaying jewellery retailer is so humorous to me,” an individual stated.

“I might be so irritated I bought infants out and in of automobile seats for this,” one other wrote.

The Every day Dot reached out to Raye for remark through e mail and Instagram direct message and to Diamonds by Raymond Lee and the aquarium through e mail.

The e-mail to the Boca Aquarium bounced, and it doesn’t have an lively telephone quantity listed. The Every day Dot reached out to Boca Aquarium through Instagram direct message.

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