AriZona Iced Tea Owner Doubles Down On Commitment To 99-Cent Price – Foodbeast
Photo: Arizona Iced Tea / Instagram
AriZona made headlines lately after studies instructed that tariffs might threaten the model’s 99-cent custom. Owner Don Vultaggio has stored the favored 22-ounce cans at 99 cents for the previous 33 years, usually protecting overhead prices himself. But he admitted that tariffs often is the closing straw that ends it.
While he didn’t verify whether or not or not he would improve the value, he did say that he’d deliberate to do what he might to maintain it as is. Unsurprisingly, prospects within the feedback part known as out the apparent, which is that AriZona Iced Tea hasn’t been 99 cents in years. However, that’s attributable to retailers climbing up the value.
Now it seems that Vultaggio is doubling down on his dedication to the 99-cent custom. In a brand new submit on AriZona’s Instagram account, he shared screengrabs from an interview on the TODAY present with Savannah Sellers.
Sellers: Are you elevating the costs of your large cans above 99 cents?
Vultaggio: Right now, we’ve got no plan to do it; we’re making an attempt to carry the road.
Vultaggio goes on to say that the corporate is absorbing the 40 million prices which might be a results of tariffs. And slightly than improve the value, he plans to tighten his belt and improve gross sales. Time will determine whether or not Vultaggio can proceed to soak up the staggering quantity. Based on the feedback part, he’s obtained the assist of a loyal fanbase.
Categories Food Life
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