Former Vice President Kamala Harris has rebranded her 2024 marketing campaign accounts from KamalaHQ to “Headquarters” to attraction to the youth. Enthusiasm seems low for her comeback tour, nonetheless, as folks from either side of the aisle mocked the marketing campaign’s dated references.

The X account’s deal with is @headquarters_67. The “6-7” gag is admittedly extra of a Gen Alpha factor.

Kamala Harris returns with a Substack

On Wednesday, the @KamalaHQ X account put out a teaser video exhibiting somebody making an attempt to log in with passwords like “thebabysitterisweird” and “project2025wasreal.”

The phrase “headquarters” labored, and the clip flashed the phrase “tomorrow.”

It’s tomorrow, and the large announcement is a brand new crop of social accounts underneath the title “Headquarters,” plus a Substack account.

“KamalaHQ is turning into Headquarters, and it’s where you can go online to get basically the latest of what’s going on, and also to meet and revisit with some of our great, courageous leaders, be they elected leaders, community leaders, civic leaders, faith leaders, young leaders,” mentioned Harris in one other video.

“I’m really excited about it,” she mentioned.

The Substack presently has one put up promising to attract Gen Z into the arms of Democrats. It hits on the present speaking factors round “prices, inflation, and unemployment” with out mentioning the subjects these additional to the left preserve begging them to speak about, like ICE, the Epstein recordsdata, or the Trump administration’s repeated use of white supremacist language.

The X account, nonetheless, is proving a bit spicy. When the “Trump War Room” responded to the Headquarters announcement with “LET’S GOOO,” they did not pull their punch.

“Donald Trump when he sees a teenage Miss Universe contestant,” they mentioned in a quote tweet.

Over their very own tweet about whether or not President Donald Trump will make it to heaven, they had been even much less refined: “Mentioned 38,000 times in the Epstein files btw.”

“Just another Newsom-type parody account”

Despite these hits, a lot of the response from those that would possibly ever vote for a Democrat has been lower than enthusiastic. Many felt that the rebrand is gonna be an enormous miss with the coveted Gen Z voter.

It’s an actual “how do you do, fellow kids” scenario.

“Headquarters 67? You’ve gotta be [expletive] kidding me,” mentioned @AUsefuIldiot.

“Putting 67 in the username, girl pls be serious for one second,” @emkenobi pleaded.

User @somewheresy prompt that “you guys need to catch up and make like Charlie Kirk hyperborea edits.”

While Harris didn’t announce a 2028 run—to the good reduction of leftists—some are refusing to let her overlook the best way she ran final time.

“Girlboss progressive genocide supporting yasss queen let’s goo,” joked @flackospalace.

Even when the account began hitting on extra critical points, the left wasn’t into it. They did not just like the Gavin Newsom Twitter troll factor the primary time round.

“So this is just another Newsom-type parody account,” wrote @mazemoore.

“This is your new big thing?” requested @BenDempsey18. “You are copying the snarky Gavin press account?”

They ought to have copied Zohran Mamdani as a substitute.

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