Ben Stiller has traded within the director’s chair for a soda can—for now at the very least.

Yes, the actor, director, and the person who gave us Severance simply introduced Stiller’s Soda, a better-for-you fizzy drink that’s capturing for nostalgia as arduous because it’s capturing for health-conscious cred. Think traditional soda branding straight out of a nook retailer in 1989, and three launch flavors that know precisely easy methods to press your reminiscence buttons: root beer, lemon-lime, and a Shirley Temple.

Unlike Poppi or Olipop, there’s no gut-health jargon right here—because it isn’t trying to compete within the burgeoning practical soda house. Stiller’s Soda clocks in at simply 30 energy and 7 grams of sugar per can, and as a substitute of probiotics, it leans on nutritional vitamins—D, C, and B12—for that “this is technically good for me” vitality.

“People still love soda—they just want one that feels right for today,” Stiller instructed Food & Wine. “For me, it started with Shirley Temples as a kid, and even now, that first sip still takes me back.”

The model is already leaning into its personal meta. In the press launch, Stiller admits the soda aisle is crowded however insists his model may very well be “a classic soda for a new world.” (Somewhere, Lumon’s R&D division is taking notes.)

The launch kicks off in Stiller’s hometown of New York City earlier than heading to Amazon, Walmart.com, and finally a full nationwide rollout. Which means sure, quickly you’ll be capable to inventory your fridge with a drink from the identical man who made you query company workplace tradition without end.

Whether you drink it in your “innie” break or your “outie” downtime, Stiller’s Soda appears to be like to spark slightly pleasure in a sip whereas staying in its personal lane. But why I’d crave a Shirley Temple in 2025 is one thing I’m nonetheless attempting to type out.



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Tags Ben brand doesnt drink Foodbeast HARD healthy Soda Stillers