
“Cheap, chintzy, lazy”: Readers are canceling their Vogue subscriptions after AI-generated fashions seem in August situation
“As if beauty standards aren’t unrealistic enough…”
Vogue’s August 2025 situation, starring Anne Hathaway on the duvet, has ignited a heated debate due to its use of AI-generated fashions. While some may even see it as a step towards innovation, many readers really feel Vogue has crossed a line. The inclusion of AI-generated “models” has led to subscription cancellations and criticism on-line.
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AI in couture: Vogue’s digital dilemma
Inside the shiny pages, AI-generated figures pose in high-end couture in opposition to stylized backdrops, bearing flawless complexions and idealized proportions. Each picture comes with a disclaimer stating it was “produced with artificial intelligence,” alongside full designer credit. Yet, that transparency hasn’t soothed considerations, as these commercials have taken away jobs from fashions, make-up artists, photographers, and extra.
Critics argue the pristine visuals lack soul. Although the fashions put on actual trend from prime labels, many say the photographs resemble luxurious online game renders greater than real editorials. While supporters declare AI gives sooner manufacturing and cleaner visuals, detractors imagine it sacrifices emotional depth and the artistry that human fashions carry.
This isn’t Vogue’s first brush with controversy, however the shift towards digital “perfection” arrives at a time when customers more and more crave authenticity. The overwhelming response from long-time readers suggests this specific fusion of trend and expertise has backfired.

Fashion followers react with displeasure
Social media lit up with frustration as readers voiced disapproval of the digitally enhanced imagery. For them, swapping human fashions for code undermines the dedication fashions put into their craft.

One individual tweeted, “Had to end the Vogue magazine subscription I’ve had for years because the latest magazine used AI models ??? In Vogue? AI models in Vogue?”



A mom shared a extra private story, writing, “True story: my Gen Z daughter is all about analog. She subscribes to @voguemagazine and gets the physical copy in the mail. New issue shows up. She’s flipping through, stops, and says, ‘Some of these models are AI.’ I say maybe it’s bad Photoshop. She’s like, ‘Nope. It’s definitely AI. I’m canceling.’”
She went on so as to add that her daughter doesn’t care that the photographs had been for advertisements, and never editorial items. “Advertisers think Gen Z is hooked on AI and won’t care. But some of them do. AI isn’t always a flex. Sometimes it’s the reason they bounce.”

Fashion followers aren’t simply reacting emotionally, they’re calling out a deeper concern about the way forward for illustration and authenticity within the business. Although AI fashions are gaining traction, they threat alienating the very audiences manufacturers hope to interact.

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