HBO Max added a new category titled “Six Seveeeeen,” inspired by a Gen Alpha meme that doesn’t actually mean anything.

The phrase “6 7” comes from a viral clip of a teen proudly declaring a basketball player’s height as “six-seven,” spawning a wave of remixes across TikTok and spilling over into classrooms across the country. Now, the streaming platform has decided to cash in by curating a collection of movies with “six” or “seven” in their titles, culminating in the perfect example of corporate meme cringe.

Why does HBO Max have a “six seven” section?

If you haven’t yet figured out the meaning of the “six seven” meme, it has none. Like many Gen Alpha favorites, it’s a random phrase that references something funny that happened online.

The phrase comes from the song “Doot Doot” by Skrilla, who repeats this frequently during the track. It became a meme after someone filmed a very excited young teen screaming “six seven” to celebrate NBA player LaMelo Ball, whose height measures 6’7″.

@youtubeshortsjustforyou THE “6–7” MEME KID THAT STARTED IT ALL 😭🏀 #67Kid #Basketball #67 . . The internet has seen thousands of memes… but few have had the staying power and absurdity of the “6–7” basketball kid. Today, we’re throwing it all the way back with the original video that gave birth to the legendary meme that took over TikTok, Instagram, Twitter, and now YouTube Shorts. This moment — a kid at a basketball game, being asked for his height and saying “6’7” with complete deadpan seriousness — became one of the most iconic, aura-rich moments in modern meme history. From Aura Farming lore to NPC compilations, this clip is the Rosetta Stone of meme energy. The delivery, the look, the vibes — everything about this moment feels like it was blessed by the meme gods. It spawned countless remixes, voiceovers, parodies, and compilations of fake flexes, unearned confidence, and peak rizzless aura. It’s been referenced in basketball edits, TikTok stitches, and even branded content. We’re talking about a core memory of the Meme Multiverse. This is where the “he’s not 6’7” but he believes he is energy began. It’s the intersection of NPC behavior, rizz delusion, and high school gymnasium chaos — a true cultural artifact. If you're new here, welcome to the Auraverse. If you're an OG, you already know this is part of the generational meme debt that reshaped internet humor. This is more than a clip — it's a timestamp in meme evolution, forever etched in the algorithm. Drop a like, comment if you remember this going viral, and subscribe for more Internet Lore Originals, Aura Farming Rankings, and Top 7 Aura Fail Moments. We’re just getting started. — 🏷️ COPY-PASTE HASHTAGS (Comma-Separated) #67Kid, #6Foot7 ♬ original sound – YouTube Shorts For You

Fast forward to October, and we’ve officially got big corporations trying to cash in. Since it means nothing, the new category includes end-of-series Harry Potter movies, The Sixth Sense, Seven Samurai, and of course, Se7en.

The good news is that this means it’s dead.

This week, customers started noticing that the app now has a category titled “Six Seveeeeen,” clearly referencing the meme and how teens often draw out the second number. TikToker and 21-year-old film buff @httpmyal showed this in a Thursday post as her husband lamented the state of things.

@httpmyal @HBO Max ??? #sixseven ♬ original sound – the mid gatsby

“It’s just f*cking movies with six or seven in them?” he asked. “That’s so f*cking stupid. Why?”

This is apparently not the only way HBO Max has tried to cater to Gen Alpha.

“No joke. A couple of friends and I watched The Sixth Sense and HBO tried to autoplay Se7en right after,” claimed commenter @jimothywang.

“Guy who watches Seven Samurai for the 67 meme”

Beyond TikTok, X users have also noticed this change to their HBO Max selection experience. While most are annoyed or outright horrified by this, there are those who think some good could come out of it yet.

“Guy who watches Seven Samurai for the 67 meme,” wrote @JakeStaFrm.

“Deathly Hallows part 2 is the 8th one, they couldn’t even do the awful bit right,” complained @andiran23.

“Imagine some highschool freshman jokingly watching seven samurai because of this and becoming the biggest cinephile ever,” dreamed @DDurritos.

Meanwhile, @pakejanek feels that “if any zoomer watches seven samurai because of this it will have been worth it.”

Not the right generation, but still potentially true.

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The post HBO Max adds “six seven” category to appeal to Gen Alpha, kills the meme appeared first on The Daily Dot.

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