Heinz Names DJ Mustard Chief Mustard Officer, Drops First New Taste in 10 Years – Foodbeast
This summer time, Heinz and Mustard (the producer, not the condiment) are reteaming for a limited-edition HEINZ MUSTAAAAAARD.
A smoky and candy chipotle honey mustard with a kick, the condiment blends actual chipotle peppers with a contact of honey for a swicy spin on Heinz’s signature mustard. Mustard himself rigorously crafted the sauce at Heinz headquarters in his newly appointed position because the model’s first-ever Chief Mustard Officer.
“HEINZ Mustard has at all times been the bottom and most vital ingredient of my grilling secret weapons,” says Mustard. “I knew I wished to make my very own sauce in the future, one thing that wouldn’t be like anything on the market. Including mustard offers you that good browning, bark formation, and grilling, however that’s simply the first step. I tasted a bunch of remixes with the HEINZ staff, making an attempt completely different substances like jalapeños, bacon, and chipotle peppers till I received the proper taste. It got here down to 3 prime opponents, however that is the one, the ‘Mustard’ of all mustards.”
The launch marks the primary nationwide innovation for Heinz Mustard in practically a decade and was dropped at market in 4 months. HEINZ MUSTAAAAAARD can also be the primary time the condiment model has ever co-created a brand new sauce with a accomplice in america.
“HEINZ MUSTAAAAAARD is scrumptious and can undoubtedly be the ‘sauce of the summer time,’” stated Peter Corridor, President of Elevation, North America at Kraft Heinz. “This launch is the newest instance of our means to convey innovation and surprising flavors to market faster-than-ever earlier than. We’re dedicated to elevating eating experiences for followers anyplace they’re consuming, each in and away from house.”
Beginning in the present day, for the subsequent two weeks, HEINZ MUSTAAAAAARD shall be obtainable solely at Buffalo Wild Wings sports activities bars nationwide for a primary style. Whereas provides final, followers who order beef menu objects for dine-in will obtain a free bottle of HEINZ MUSTAAAAAARD. Following, HEINZ MUSTAAAAAARD will roll out nationwide at Walmart.com, Goal, 7-Eleven, and on Amazon, whereas provides final.
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