Hershey’s Teams Up With Pokémon – Foodbeast
Photo: Hershey’s
Photo: Hershey’s
Hershey’s Kisses are giving Pokémon trainers sweet treats to catch this summer! The mini chocolates and The Pokémon Company International are joining forces to introduce special-edition Hershey’s Kisses wrapped in collectible Pokémon foils.
Fans will get to see 151 unique foil designs inspired by the original Kanto region Pokémon. From Pikachu to Mew, each Hershey’s Kisses chocolate is wrapped like a Poké Ball.
“Our collaboration with Pokémon combines the timeless appeal of Hershey’s Kisses chocolates with the joy of discovery and collecting — making it more than just a treat,” said Ashley Reeb, Senior Associate Brand Manager at The Hershey Company. “The special-edition foils may spark a little friendly competition but also unite fans around their love for milk chocolate and Pokémon.”
To help fans track discoveries and show off their finds, Hershey’s Kisses has also created a limited-edition Collector’s Case. Designed specifically to hold all 151 chocolates. Trainers can create an account on Hersheyland.com/Pokemon for a chance to score a special Collector’s Case, while supplies last.
They are also taking the experience digitally. Throughout the summer, fans can log on to track which Pokémon foils they’ve collected, monitor progress and unlock digital certificates they can share on social media.
Hershey’s Kisses x Pokémon chocolates will be available in 10.1 oz and 34.1 oz bags at participating retailers nationwide.
Categories Food Life
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