A viral TikTok submit about Hey toothpaste has customers questioning whether or not the product works or whether or not it’s inflicting irreversible injury to their tooth. 

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The PSA comes from creators MeloDak (@melodak53), who’re identified to their followers for his or her humorous posts. However six days in the past, the creators posted a video calling out the model Hey, which makes “vegan, cruelty-free” toothpaste.

The easy video merely reveals the creator with a considerably shocked expression. Within the textual content overlay, they write, “Me watching individuals understand “Hey toothpaste” messed thier tooth up BAD.”

The submit obtained 4.5 million views and a whole lot of dialogue within the feedback. 

What’s Hey toothpaste?

Hey toothpaste markets itself as a pure, eco-friendly different to conventional toothpaste. The model affords vegan, cruelty-free, and sustainable components throughout its product line and formulation which are free from synthetic components like SLS (sodium lauryl sulfate). Hey additionally affords a variety of fluoride and fluoride-free choices, together with charcoal-infused toothpaste.

@melodak53 It’s unhappy bc I didn’t even know this both fr #hellotoothpaste #dentalcare #cavity #nofluoride #isfluoridebad #fyp #nofluoridecausescavaties ♬ unique sound – MeloDak

The model has gained large traction previously few years with influencers fueling its success. Many parenting blogs share content material of their youngsters excitedly utilizing Hey to brush their tooth, making the product a “must-have” for fogeys who need to encourage tooth brushing of their youngsters. 

Nonetheless, some dental specialists have raised considerations in regards to the potential enamel injury linked to the model’s charcoal toothpaste, difficult Hey’s popularity for gentleness with security. This has led to lawsuits that declare the toothpaste doesn’t maintain as much as its advertising and marketing claims and may even trigger injury to tooth. 

What do the Hey lawsuits declare?

In 2019, a New York girl filed a lawsuit in opposition to Hey alleging that the activated charcoal toothpaste doesn’t fulfill its advertising and marketing claims. She claimed the model purposefully omitted necessary info in regards to the efficacy of their toothpaste. She additionally mentioned that the charcoal merchandise offered not one of the tooth whitening or detoxifying advantages the corporate claimed.

In 2023, a distinct plaintiff filed a lawsuit in opposition to the corporate for falsely promoting that their merchandise didn’t comprise synthetic sweeteners when, in actuality, they did. In response, Hey filed a movement to dismiss the lawsuit, arguing that the criticism was primarily based on “hypothesis as to an inexpensive shopper’s expectations, false conclusions, and the willful wishing away of well-defined phrases.” 

Hey toothpaste sparks debate

A number of viewers had been unsurprised by the complaints in opposition to Hey toothpaste. 

“Oh my God! Who might’ve guessed fluoride-free orange creamsicle flavored toothpaste doesn’t work that properly,” one sarcastic commenter wrote. 

“Like why not simply brush your tooth with Food regimen Coke as a substitute,” one other wrote. 

Some commenters shared their very own experiences utilizing Hey merchandise. 

“Solely used Hey toothpaste like thrice and my tooth began to disintegrate so I threw it away,” claimed one particular person. 

“Went my entire life and not using a cavity then I began utilizing Hey toothpaste, and now I would like eight fillings,” mentioned one other. 

Nonetheless, a number of commenters identified that consumer ought to merely go for Hey toothpaste that incorporates fluoride. 

“They’ve fluoride toothpastes guys. I actually can’t deal with mint toothpaste so it’s wither flavored toothpaste or I’m not doing it,” one particular person mentioned.

“Fluoride is barely dangerous if we devour it in excessive quantities,” one other particular person identified. 

Some additionally defended the model and claimed the perpetrator for individuals’s dental points was the fashionable ingredient of activated charcoal. 

“This isn’t about Hey model and shouldn’t be marketed as such,” one commenter pushed again. “It’s about charcoal toothpaste generally which has been inflicting erosion of tooth enamel as a result of toothpaste being abrasive and [due to] extended publicity.”

Is charcoal toothpaste good on your tooth?

In response to the a health care provider posting to Harvard Well being, utilizing charcoal toothpaste is protected in small quantities, nevertheless it shouldn’t be used daily. The reason being as a result of it’s too abrasive and dangers damaging enamel. 

Charcoal toothpaste can also be identified to inadvertently stain tooth when particles get caught in cracks. Moreover, most charcoal toothpastes don’t comprise fluoride, which protects tooth in opposition to decay.

The Day by day Dot reached out to MeloDak by way of e-mail and to Hey by way of on-line contact kind for additional data. 

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