Is Krispy Kreme the subsequent massive meme inventory?
‘Dust off that meme stock watchlist.’
Meme shares could also be again on day merchants’ radars after donut chain Krispy Kreme (DNUT) soared earlier this week. However, some consumers stay unconvinced.
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What are meme shares?
Day merchants on Reddit started encouraging one another to buy “meme stocks” in 2020. These meme shares largely consisted of chains like AMC and Bed, Bath & Beyond.
The shares soared as day merchants bought shares from the surprising manufacturers. One well-liked subreddit, r/wallstreetbets, hosted over 19 million members who exchanged concepts on new meme shares.
While the recognition of meme shares dwindled in recent times, a Krispy Kreme inventory might carry again the development.
Why are merchants shopping for Krispy Kreme inventory?
Despite not being worthwhile since 2022 and being round a billion {dollars} in debt, Krispy Kreme’s inventory surged by 50% in every week. Hashtags like #KrispyMoon and #DNUTSqueeze started trending on a number of social media platforms.
As early as April 2025, merchants on r/WorthInvesting started sharing their funding within the firm, citing the model’s loyal buyer base.
“They’ve hit a rough patch and responsibly cut their dividend…which has caused the short-term reactionary folks to sell…but has created quite the opportunity for long-term value investors,” one investor shared, explaining their logic behind the doubtless dangerous purchase.
On X, day merchants shared their pleasure about meme shares trending once more.
“It’s 2025, but we are back in 2021. Dust off that meme stock watchlist,” one wrote, sharing a screenshot of the DNUT inventory ticker.
“Next recession indicator will be memecoins,” one other joked.
Others shared their skepticism.
“DNUT is only up because it has a funny ticker symbol. That’s it. If you made some money on it, congrats, but I wouldn’t classify DNUT as a value stock since its free cash flow is all over the place and was negative last time I checked,” one Redditor warned.
“I predict this particular ticker ends up back in the pooper eventually,” one other recommended.
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