“Just a little science experiment…”

“Group 7” has change into the newest TikTok in-joke, a clique of “elite members” sorted by the algorithm.

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The development began as an off-the-cuff experiment from singer Sophia James (@sophiajamesmusic) to see which of her movies the algorithm determined to share along with her viewers. It rapidly became a brand new means for people to sign that they’re within the know on the newest viral development.

What is Group 7, and the way did it begin?

James initially launched the mission to advertise her new single, “So Unfair.” She uploaded seven near-identical clips, labeling each as a special “group.” Each video featured one thing totally different, from the musician dancing, singing, or chatting about each day life, together with opening a parking ticket she obtained within the mail.

In her closing put up of the batch, James regarded into the digicam and stated, “If you are watching this video, you are in group 7. I have posted seven videos tonight, and this is the seventh one. Just a little science experiment to see what kind of video gets the most reach.” She added, “I don’t know what that says about you, but you’re in group 7!”

@sophiajamesmusic

Group 7 who’re you

♬ So Unfair – Sophia James

From experiment to group: Celebrities and types take part on Group 7

Within days, the Group 7 video racked up greater than 32.5 million views and over 4.2 million likes.

Commenters immediately declared allegiance to Group 7, with many calling it the “elite” group. One particular person joked, “I heard group 7 has really great skin…” Another wrote, “I think we are all in group 7 👀” Someone else joked, “first time in a cult, kinda nervous.”

Because the premise was so easy, it unfold quick. Folks stitched the video to announce their very own membership, whereas others up to date bios to show “Group 7” proudly. Others used their “status” as a part of Group 7 to advertise positivity and manifest luck for themselves and others.

“Is this really what we’re doing?” TikToker Dave (@shmoore34) requested in his video about Group 7. “Is this going to open up avenues for a lot of people? People who have been wanting to be on this app and to make videos, but maybe we’re a little hesitant. All we needed was someone to tell us that we’re part of a group, and we just find the courage to post videos, and we just all interact?” He added that he was “here for it” and so glad to be part of Group 7 and the supportive group he instantly discovered himself in.

@shmoore34 Is Group 7 going to present folks the braveness to put up and join? I hope so. Today has been totally different #group7 #groupseven ♬ Manifestation – Perfect, so dystopian

Celebrities and types wasted no time becoming a member of the development. Major accounts similar to Hyundai USA additionally joined in on the enjoyable, chiming in with, “group 7 is superior 🙂‍↕” and Michaels Stores commented, “IVE BEEN WAITING FOR THIS VIDEO ON MY FYP.”

Sophia James adopted up with one other video quickly after, visibly thrilled by the wave of engagement. In a later TikTok, she wrote, “Group 7 is taking it,” including in her caption, “The sense of camaraderie is unmatched.”

@sophiajamesmusic

The sense of camaraderie is unmatched

♬ So Unfair – Sophia James

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