Jerry Of Ben & Jerry’s Calls It Quits, Says Brand’s Activism Was ‘Silenced’ – Foodbeast
The Jerry in Ben & Jerry’s—sure, that Jerry Greenfield—is looking it quits after 47 years, and he’s not leaving quietly.
In a letter shared by co-founder Ben Cohen, Greenfield revealed he’s strolling away from the long-lasting ice cream model as a result of he believes mother or father firm Unilever has stripped it of its independence to talk out on social points.
“For more than 20 years under their ownership, Ben & Jerry’s stood up and spoke out in support of peace, justice, and human rights,” Greenfield wrote. “It’s profoundly disappointing to come to the conclusion that that independence… is gone.”
Greenfield didn’t maintain again on what meaning at present, pointing to assaults on civil rights, voting rights, immigrants, girls, and the LGBTQ neighborhood, saying Ben & Jerry’s has now been “silenced, sidelined for fear of upsetting those in power.”
This conflict isn’t new. Earlier this yr, Ben & Jerry’s stated its CEO was unlawfully eliminated by Unilever after the model’s activism. And in November, it even sued its mother or father firm in federal court, accusing Unilever of blocking posts about Gaza and Trump’s second time period.
For Greenfield, the breaking level appears clear: the model that after used flavors like Cherry Garcia and Phish Food to unfold peace, love, and activism is now, in his phrases, muted.
Unilever is at the moment spinning off its complete ice cream enterprise—Ben & Jerry’s included—into a brand new firm referred to as The Magnum Ice Cream Company. But for Jerry Greenfield, that new chapter received’t embrace him.
For me, this isn’t simply company information—it’s a intestine punch. Silencing that activism looks like stripping away a uncommon megaphone for noble causes in a panorama the place most firms conceal behind “no comment.” I’ve at all times admired how Ben & Jerry’s refused to remain quiet on issues of humanity. To see that legacy muted isn’t simply disappointing—it’s an enormous blow to the continuing battle for progress.
This isn’t nearly ice cream. It’s about how fragile voices for justice may be when revenue takes the driving force’s seat.
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