“Y’all buy anythinggg.”

A $40 Life of a Showgirl hairbrush from Taylor Swift’s official merch line went viral this week after one fan posted a photograph of her damaged brush on X.

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The now-viral publish got here from X consumer @beginagaintv, who shared photographs of her broken hairbrush on Oct. 12, 2025. She tweeted, “My showgirl hairbrush came broken… thanks umg.”

The pictures confirmed a poorly glued joint between the bamboo and acetate supplies. The tweet gained over 4.2 million views and impressed a wave of memes and criticism aimed on the pop star’s merch store.

According to Taylor Swift’s official web site, the $40 brush was made from “Cellulose acetate and Bamboo.” It rapidly bought out after launch, though the viral publish raises questions in regards to the sturdiness of the expensive merch merchandise.

Lukewarm response to Life of a Showgirl merchandise drop

The Life of a Showgirl assortment has had a combined response. Fans already expressed fatigue over the variety of product variants tied to the album. The assortment alone included 18 completely different CD covers, eight vinyl LP variations, a cassette tape, and 7 further CD obtain variations, totaling 34 variations of the identical album. 

Two or three completely different variations of a CD launch, as compared, are rather more cheap for completionist followers who wish to personal a replica of all the things an artist produces. Many followers questioned whether or not the technique was designed to spice up gross sales numbers somewhat than present significant collectibles. Some additionally complained that current Taylor Swift merchandise has been missing in high quality total.

Still, the hairbrush was among the many extra distinctive gadgets, promising a glamorous look to match the album’s showgirl theme. 

Folks on-line mocked the comb’s aesthetic and high quality

After the publish gained traction, individuals rapidly joined in with their opinions. One particular person commented, “Can’t believe Taylor approved this.” Another added, “You got scammed lmfaooo.”

A 3rd particular person on X wrote, “that lady is robbing all of you blind with cheap sh*t and terrible music so she can make her next billion i’m crying lol.”

Many made the joke, “the life of a shein girl” to mock the standard of Swift’s merchandise.

Others chimed in with related sentiments. X consumer @mythical_kat tweeted, “Yall buy anythingggg.” Some longtime followers stated they weren’t shocked, claiming that Swift’s merch high quality had been inconsistent for years. 

@writebythecside questioned Swifties, asking, “So she’s a genius in total control of every aspect of her career and business EXCEPT for the quality of her merch and the AI promo video???”

Several customers identified a broader difficulty with the singer’s merchandising strategy. “Her merch team needs to do some reevaluations,” one remark learn.

Another consumer warned in regards to the high quality of the star’s different merch gadgets. They stated, “I can guarantee you the rhinestones off the tumbler will fall off after one use/wash, and the jewelry will turn that ugly rust color and your skin green. It’s not quality stuff or materials – cheap sh*t.”

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