“Old-fashioned promo”: Cardi B bought her music on the streets of New York City, and followers are loving it
“This is how it was back in the day.”
Cardi B is having an ideal week. Not solely was the rapper cleared of assault costs after a safety guard sued her for $24 million, however she additionally made waves acting at a VMAs after-party. However, her finest film this week is likely to be taking to the road (actually) to promote her new album.
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Cardi B is selling her second album, Am I the Drama?. This comes six years after her first album gained the Grammy Award for Best Rap Album, making her the primary solo feminine artist to ever take dwelling the award.
On September sixth, Cardi B shared a video exhibiting her selling the brand new album in the easiest way. She determined to channel basic NYC sidewalk distributors with a throwback to promoting albums.
“My label said I gotta get out in these streets and sell this album 😩,” she captioned the put up.
In the video, the rapper will be seen on a New York sidewalk with copies of her album laid out on a black sheet, a la avenue distributors. She hilariously shouts out costs to of us strolling by. She can be rocking a Kehlani hoodie and a rastacap whereas burning incense and enjoying Bob Marley tunes.
Fans and celebs react to Cardi B’s album-selling technique
Cardi B’s enjoyable stunt is getting numerous consideration on-line. She additionally posted the video on Instagram, and it garnered over 2 million likes in two days. Many well-known names hopped within the feedback to share their assist and make jokes.
“9.99?! I’m coppin’ TWO,” Jaleel White wrote. “lmao sick hoodie twin,” Kehlani added. “I bought forty,” Diplo joked.
Many of Cardi B’s followers additionally reacted to the video.
“I’m so done 😂😂😂 this is probably the funniest, most entertaining album rollout in female rap history 🔥,” a Cardi B fan account commented on her put up.
“I’m buying her album because of this video alone,” one particular person shared.
“Old-fashioned promo, love to see it. 😂, ” another person wrote.
“What’s wrong with putting in that work. My girl said by any means. Who out here is hustling harder than Cardi? Let’s argue,” one other fan commented.
“Notice how she’s actually promoting her album instead of just using AI,” one other commenter identified.
PR stunt or a response to the music business?
While some view Cardi B’s street-selling tactic as a enjoyable PR stunt, others suppose it’s a symptom of declining document gross sales. The music business has been present process a big transformation lately, significantly by way of income streams. Many artists now rely extra on touring, and the streaming period has modified the best way folks devour music.
“Cardi’s street hustle is bold, but some might see it as a desperate move to sell an album that’s already struggling. Does this overshadow the music, or is it just savvy marketing? Curious minds want to know!” one particular person tweeted.
“For [those] who don’t know this is how it was back in the day. This is not only marketing genius, but this should warrant a deeper conversation on how people don’t buy or support their artist music just only stream. I couldn’t wait to get my CD in the mail with the lyric book,” one fan responded to Cardi B’s put up.
You can be taught extra about Am I the Drama?, which additionally has a “courtroom edition” on Cardi B’s web site.
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