“Some of us don’t wanna pay $20 a smoothie or drive to LA for it.”

A preferred TikToker who rose to fame together with her smoothie recipes says meals retailer Erewhon pressured her take take down her dupe movies. The “Certified Beverage Girl” claimed on TikTok that the corporate just lately despatched her a stop and desist letter and refused her makes an attempt to barter.

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All her movies duplicating Erewhon’s smoothies are actually gone, and her followers have been left disillusioned.

No extra Erewhon dupe movies

On July 16, TikToker @dont.chase.your.d posted a video explaining to a commenter why all her Erewhon dupe entries disappeared. According to the smoothie lover, the corporate accused her of “defamation” and “exposing trade secrets.”

“I received a cease and desist around a month ago from Erewhon,” she mentioned, “and despite our best efforts to come to a mutual agreement and understanding, I was met with, ‘we don’t care, take everything down.’”

@dont.chase.your.d Replying to @Eloy RIP to me actually Erewhon made me take my movies down. #erewhon #erewhonsmoothie #smoothierecipe #losangeles #tea #drama #ceaseanddesist ♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design

“The reality of the situation is, they have ‘F U’ money,” she added. “I, however, do not.”

She remarked “nice knowing you” towards the top of the video, probably suggesting that she thinks this might be the top of her TikTok profession.

“RIP to me honestly,” she wrote within the video description.

Erewhon, also referred to as Erewhon Market, is an upscale grocery retailer chain in Los Angeles County. It specialised in natural well being meals together with smoothies and has costs to match.

Companies suing TikTokers

Many TikTokers have constructed a following round “dupe” recipe movies that do their greatest to mimic the choices of in style manufacturers and eating places. This kind of content material existed within the type of articles lengthy earlier than TikTok launched, however few firms ship threatening letters about it.

However, it’s not unattainable to finish up on the mistaken facet of a go well with for messing with an organization’s merchandise. In 2021, TikToker @raphaelgomesx claimed that Chick-fil-A sued him for allegedly exhibiting their hen nugget recipe in a video.

“I was shocked honey, I was in tears almost,” the voiceover mentioned.

More just lately, it got here out that the corporate behind the Sylvanian Families collectible figurines sued @SylvanianDrama—a TikTok account devoted to creating foolish grownup dramas with the toys. The events concerned are at the moment in negotiations over the problem.

“Some of us don’t wanna pay $20 for a smoothie”

Naturally, followers of those accounts typically rage in opposition to the litigious firms ruining their enjoyable. Followers of @dont.chase.your.d rushed to her protection and expressed their disappointment in Erewhon’s actions.

“Why! [There] are so many creators doing Erewhon recipes,” @beccagg4 identified. “One even uses their cups!”

“Some of us don’t wanna pay $20 a smoothie or drive to LA for it,” mentioned @palelani.

Others tried to cheer the TikToker up by suggesting that the corporate focused her due to her fame.

“Instead of being frustrated can I just point out the fact that EREWHON FEELS THREATENED BY LITTLE YOU??” wrote @cshipman10.

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