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Swatch apologizes for ‘slanted eye’ ad after online backlash in China

Swatch apologizes for ‘slanted eye’ advert after on-line backlash in China

Swiss watchmaker Swatch issued an apology over the weekend and pulled adverts that featured an Asian male mannequin pulling the corners of his eyes in a “slanted eye” pose.

The pictures for the Swatch Essentials assortment had been extensively condemned on-line in China, the place many stated they appeared to imitate racist taunts about Asian eyes.

Shares within the firm fell as a lot as 4% on Monday earlier than paring losses to commerce 3.1% decrease.

The pictures for the Swatch Essentials assortment had been extensively condemned on-line in China, the place many stated they appeared to imitate racist taunts about Asian eyes. Swatch

“It is very significant for a brand of that scale to misfire in this way,” stated Mark Borkowski, who runs a public…



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Categories International News

Tags ads apologizes backlash business China eye international online racism slanted Swatch Watches world news


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