“American Eagle is about to go vertical.”

Sydney Sweeney is sending American Eagle inventory hovering after she partnered with the corporate for a brand new advert marketing campaign.

Featured Video

The fall marketing campaign, known as “Sydney Sweeney Has Great Jeans,” sees the Euphoria actress dressing down in comfortable denim alongside her canine.

The firm additionally introduced a limited-edition model of their Dreamy Drape jean in her honor—The Sydney Jean. Proceeds from The Sydney Jean will go to help the Crisis Text Line.

American Eagle inventory costs bounce

American Eagle’s religion in Sweeney was mirrored again at them. Stock costs started to rise instantly after the information broke Thursday morning, seeing a spike within the aftermarket hours and nonetheless acting at a notably greater charge than earlier within the week as of Friday.

Investors and onlookers are already calling it the brand new meme inventory, hyping it up on subreddits like r/WallStreetBets due to Sweeney’s involvement moderately than buying inventory based mostly on the corporate’s monetary efficiency.

You are shopping for American Eagle shares within the after hours market as a result of Sydney Sweeny squeezed her tits into some denim. I’m shopping for Brazilian worth shares due to document EPS.

We are usually not the identical.

Also you might be about to make much more cash then me. https://t.co/Ks5JNGZA0m pic.twitter.com/uuWgz1BLwe

— Awful Thoughts (@HorribleDisgust) July 24, 2025

American Eagle Outfitters inventory is up 22%+ after hours on condition that they introduced a brand new marketing campaign with Sydney Sweeney. Would not need to be quick this identify because it appears to be like just like the “retail army” has picked it up and is piling into $AEO pic.twitter.com/PBGNeS2PQn

— Intern Pierre (@internpierre) July 24, 2025

american eagle refill 28% right now. the general public market equal of product market match proper now’s cultural meme match.

memetics is a number one indicator, fundamentals as a lagging one. pic.twitter.com/14DTJLeBPd

— signüll (@signulll) July 24, 2025

Folks on-line like to get behind a very good, buzzy meme inventory, whether or not they’re placing their cash the place their mouth is or simply leaping onto the joke bandwagon.

“Mommy, how did we get so rich?”

“Your father was a Sydney Sweeney gooner and loaded up on American Eagle calls the second her Fall’25 photoshoot dropped” pic.twitter.com/H00XF6nVam

— litquidity (@litcapital) July 24, 2025

“So a bunch of the guys on FinTwit got super bulled up on American Eagle after Sydney Sweeney became their new spokesperson. Now the stock is ripping after hours haha. They say it’s actually pretty undervalued.”
pic.twitter.com/aRrFelLgQ4

— High Yield Harry (@HighyieldHarry) July 23, 2025

After seeing Sydney Sweeney’s advert marketing campaign pump American Eagle inventory, the lowest-hanging fruit for ROI in corproate America is for her to hitch the investor group shopping for Hooter’s out of chapter and changing into the face of the restaurant chain. pic.twitter.com/d3u8qgtUHU

— Trung Phan (@TrungTPhan) July 24, 2025

Other current Sydney Sweeney campaigns

Sweeney has been in demand for advert campaigns since changing into a fan favourite on Euphoria, along with her endorsements notably gaining traction over the past couple years.

She’s labored with Jimmy Choo, Armani Beauty, Ford, Bai, and plenty of different manufacturers. One of her most notable campaigns was the one she did for Dr. Squatch’s physique wash earlier this yr.

“Hello, you dirty little boys. Are you interested in my body…wash?” she requested from inside a sudsy bathtub. Somewhat shockingly, the cleaning soap bought out and was being resold for tons of of {dollars} on eBay.

Sadly for Dr. Squatch and all of the others, solely American Eagle has gotten the Sydney Sweeney inventory enhance—up to now, not less than.

---

The web is chaotic—however we’ll break it down for you in a single day by day e-mail. Sign up for the Daily Dot’s e-newsletter right here.