“This will end Urban Decay I fear.”

For greater than a decade, Urban Decay’s All Nighter Setting Spray has been the gold normal for conserving make-up in place.

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Now, for the primary time in 15 years, the model is altering it—and followers aren’t pleased.

Urban Decay introduced final week that its cult-favorite spray has been reformulated. According to the corporate, the brand new model guarantees “24-hour wear, a finer mist, temperature cooling technology, and a refreshed scent.”

That didn’t sit properly with loyal customers, lots of whom took to TikTok to voice their frustration.

“This is their biggest mistake ever“

One creator summed up the mood at the start of her video in which she shared the news, “I’m honestly disappointed.” Another referred to as it Urban Decay’s “biggest mistake ever.”

Some urged customers to seize the unique whereas they nonetheless can.

“They will not have access to the patented technology that they had from Skindinavia,” one TikToker stated, referring to the producer that made the unique spray.

@hiyaimalex Will you be attempting the ‘new and improved’ model of city decays all nighter setting spray or switching to the skindinavia components? 👀 #makeuptok #beautytok #urbandecay #settingspray #urbandecayallnighter #newmakeup #makeupshopping #beautynews #drama #dramaexplained #loreal #discontinuedmakeup #reformulation #allnighter #skindinavia ♬ unique sound – Alex

She additionally criticized how the model was dealing with the top of that collaboration, calling it “a shame to see Urban Decay end this partnership that’s obviously been so successful and helped a smaller brand.”

Skindinavia speaks out

With Urban Decay’s new line of setting sprays launching in simply days, the corporate confirmed that its partnership with Urban Decay had resulted in an Instagram publish. It additionally claimed the brand new spray now not contains its lively cooling elements, which it says are a part of a patented components.

Skindinavia advised followers that it’s going to proceed to make its personal model of the setting spray, obtainable by way of its web site and choose retail companions.

It didn’t shrink back from criticizing the L’Oréal-owned model both, accusing Urban Decay of attempting to downplay the unique product to spice up gross sales of the brand new one.

“Most small brands can’t stand up to big companies,” the assertion learn. “We hope this might inspire others to do the same when being bullied.”

Fans stuffed TikTok and remark sections with their reactions to the information.

“This will end Urban Decay, I fear. This is their one consistently repurchased product,” one individual wrote.

“Nooooo, that’s the best setting spray. Skindinavia here I come,” one other stated, including that they’d additionally had points with different Urban Decay merchandise.

“I hate it when brands ‘upgrade’ their formula and then just make it cheaper for them,” one remark learn.

Another summed it up: “I don’t understand why they want to mess with the most consistent, well-loved item in their collection.”

The Daily Dot has reached out to Urban Decay for remark.

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