“I want to feel like I’m in Halloweentown once October hits.”

A Dunkin’ Donuts buyer visited the Salem, Mass., location to scope out the donut chain’s new Halloween decorations.

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Now, viewers of the viral video say they need all areas had been simply as festive.

Why is the Dunkin’ Donuts Salem location embellished?

Salem, the situation of the brutal Witch Trials within the late 1600s, attracts a humongous crowd yearly for Halloween. So, it’s no shock that some retailers and eating places adorn to match the spooky vibe that takes over town each autumn.

In a video with over 292,000 views, TikToker Kara (@kbabyyyxoxo) shares a clip of the native Dunkin’ Donuts. The constructing is roofed in decorations that resemble a thick, purple goop.

@kbabyyyxoxo ITS REAL!!!! Dunkin’ Donuts in Salem, MA! 🍩👻 #dunkindonutssalem #spooky #fyp #halloween #salemmassachusetts ♬ Spooky Freaky – Felipe Vassão

Even the orange Dunkin’ signage outdoors was changed with a purple colour.

The decorations proceed inside, with a big show that reads, “I’m ur cutest nitemare” caught in a spiderweb. The purple, plastic goop covers all of the indicators and show instances.

The theme follows a years-long bit by the donut chain, during which its social media seems to be taken over by the character “Spidey D,” a spider donut, in accordance with Wicked Local.

“Spidey D” took over the @Dunkin Instagram account round Halloween of final 12 months, which the corporate later “apologized” for in what appears to be a coordinated advertising occasion.

For these within the New England space — or vacationers making their technique to Salem this month — who wish to take a look at the locale for themselves, they’ll go to at 152 Washington St.

What do viewers consider the Halloween decor?

In the feedback, different viewers say they need different shops would adorn for Halloween.

“They should do this everywhere, they don’t decorate anymore, it’s so sad….I want to feel like I’m in Halloweentown once October hits at least lol,” one writes.

“How come it’s THE ONLY ONE doing it? Looks so fun, seriously!” one other asks.

“Whoever did this needs a raise and to show the other Dunkins’ how it’s done,” a 3rd remarks.

However, others warn in opposition to visiting Salem through the Halloween season, because the decorations appeal to extreme crowds and vacationers.

“As someone who lives in Salem, all the locals hate this time of year bc we can’t go anywhere or do anything at all bc there are always too many people, so now locals are trying to move away bc of it,” a commenter says.

“I was literally there last weekend and it was a shitshow,” one other writes.

The Daily Dot reached out to Kara for additional remark.

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