
Toothpaste rivals additional US-India commerce tensions with firm adverts
CHENNAI, Sept 5 (Reuters) – Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a check of nationalism by asking customers to shun American manufacturers, as firms intensify promotion of native items amid worsening commerce ties with the United States.
Prime Minister Narendra Modi on Thursday reiterated his name to make use of “Swadeshi,” or made-in-India items. Children ought to “make a list” of foreign-branded items, Modi stated, whereas lecturers ought to push them to not use them.
U.S. President Donald Trump final week imposed tariffs of as much as 50% on imported Indian items, prompting Modi’s supporters to begin a WhatsApp marketing campaign to boycott American manufacturers together with McDonald’s, Pepsi and Apple.
Dabur,…
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Tags ads advertising company india international rivals Teeth tensions toothpaste Trade USIndia world news