A marketing campaign that debuted in London this summer season is dealing with backlash, with each residents and guests criticizing officers for failing to sort out crime issues head-on.

The “Mind the Grab” initiative goals to lift consciousness of widespread cellphone theft alongside the town’s iconic Oxford Street purchasing district.

Bold purple chalk indicators on the sting of the sidewalks say, “Mind the Grab,” and “Step back from the Kerb! Phone snatching hot spot.”

The Westminster Council and Metropolitan Police Service have partnered with Currys, the U.Okay.’s largest tech retailer, to remind pedestrians of thefts on mopeds or e-bikes alongside busy streets. 

Since it launched, the marketing campaign has sparked an…



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